AURELIUS finalisiert Verkauf der Scandinavian Cosmetics Group an Accent Equity

Kate­gorie: Private Equity
6. Dezem­ber 2019

Munich/Stockholm – AURELIUS Equity Oppor­tu­ni­ties SE & Co. KGaA (ISIN DE000A0JK2A8) (“AURELIUS”) has success­fully completed the sale of its subsidiary Scan­di­na­vian Cosmet­ics Group to Accent Equity 2017, a Scan­di­na­vian invest­ment fund.

Success­ful carve-out and trans­for­ma­tion into lead­ing Nordic brand manage­ment company
Scan­di­na­vian Cosmet­ics serves brand owners such as Coty, Clar­ins and Sensai as an exclu­sive value add distrib­u­tor for cosmetic prod­ucts in the Nordics. AURELIUS had acquired the busi­ness from Swiss Valora Group in Janu­ary 2016. The acqui­si­tion of the former Valora Trade Divi­sion consisted of FMCG activ­i­ties (today port­fo­lio company Conaxess Trade) and cosmet­ics activ­i­ties (today Scan­di­na­vian Cosmet­ics Group), both managed out of Switzer­land at acqui­si­tion. After sepa­rat­ing both busi­nesses, estab­lish­ing a stand-alone financ­ing struc­ture and imple­ment­ing an inde­pen­dent manage­ment, an exten­sive trans­for­ma­tion program was imple­mented includ­ing invest­ments in new ware­house manage­ment systems, the intro­duc­tion of a new KPI report­ing, a revi­sion of the exist­ing prod­uct range and cate­gory expan­sion. Major effi­ciency improve­ment and busi­ness devel­op­ment projects such as the devel­op­ment of a new e‑commerce and online strat­egy further drove the company’s growth. Scan­di­na­vian Cosmet­ics Group’s strat­egy towards one Nordic group drove an ambi­tious regional expan­sion into the Danish and Finnish markets.

Accel­er­ated growth through active M&A consol­i­da­tion
In addi­tion to oper­a­tional changes, two strate­gic add-on acqui­si­tions substan­tially improved the company’s pres­ence as the largest manu­­fac­­turer-inde­pen­­dent luxury and consumer brand manage­ment company in the Nordics, lead­ing to a 25 percent revenue increase. “ Scan­di­na­vian cosmet­ics has under­gone an exten­sive trans­for­ma­tion program”, said Florian Muth, Manag­ing Direc­tor at Aure­lius. “With the support of AURELIUS, the company has devel­oped into a strong and lead­ing market player. The trans­ac­tion clearly illus­trates that our intense oper­a­tional focus combined with a dedi­cated growth strat­egy pays off.”

The buyer, Accent Equity, will support Scan­di­na­vian Cosmet­ics in its next growth phase.

On this trans­ac­tion, AURELIUS was advised by ABG Sundal Collier (M&A), PwC (Trans­ac­tion Services and Tax) and Vinge (Legal).

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