Seed Fonds III Aachen and Mönchengladbach invest in MOQO
Aachen — Seed Fonds III für die Region Aachen und Mönchengladbach GmbH & Co KG, part of the S‑UBG Group, is investing in the mobility platform MOQO together with DSA Invest II GmbH. The MOQO brand stands for a software-as-a-service offering operated by Digital Mobility Solutions GmbH. It provides small and locally active providers of carsharing, bikesharing and other mobility concepts with the infrastructure they need to establish their own mobility service within four weeks. MOQO provides the necessary technologies for this and also offers a comprehensive service, including consulting and management of the conversion and maintenance of the vehicles.
The management team, consisting of Dr. Michael Minis (CEO) and Markus Harmsen (CTO), was already co-founders of tamyca, a platform for private car sharing. Together with their team and the venture capital fund Kizoo Technology Capital, they built the platform and successfully sold it in 2017. The shareholders will use the proceeds to launch the new business model of the B2B mobility platform MOQO (initially Fleetbutler).
MOQO shared mobility solution meets market need
The main target markets are, on the one hand, car sharing for residential complexes, represented by the app MOQO HOME, and, on the other hand, company vehicle fleets, represented by MOQO WORK. However, dedicated carsharing in various use cases as well as carsharing offers outside the MOQO app are also part of the portfolio. With the MOQO brand, Digital Mobility Solutions GmbH, as an infrastructure provider, forms the interface between vehicle operators and vehicle users. The app is the central communication channel: Users can reserve and book vehicles, as well as purchase and sell them digitally. Operators can account for trips, manage vehicles and check their condition. Since the launch of its B2B service, MOQO has already acquired a large number of customers, including housing associations, car dealerships and leasing companies.
“We offer our customers the maximum degree of automation of sharing processes. This makes the solution economical even for small sharing providers,” says Michael Minis.
High demand for alternative mobility concepts
“MOQO meets a growing market need. Demand for alternative mobility concepts is rising. With over two million active car-sharing users, Germany already occupies a leading position. As MOQO also empowers smaller providers with the necessary infrastructure to establish a sharing service themselves, the solution contributes to the diversification of the car sharing market,” says Bernhard Kugel, Managing Director of the management company of the Seed Fonds Aachen and Mönchengladbach. “With its focus on the target markets of the real estate industry, public utilities and company fleets, MOQO has found a promising market niche,” says Björn Lang, the responsible investment manager of the Aachen and Mönchengladbach seed fund.
Vision: Mobility on Demand
In a consortium around the Aachen-based electric vehicle manufacturer
e‑GO Mobile AG, the MOQO team is also involved in the development of the Urban Move platform, a customer-centric service platform for highly automated, electrically driven minibuses (“PeopleMover”). With their knowledge of the intelligent generation, evaluation, use and networking of data, the MOQO experts are to steer self-driving shuttle buses on this platform. The MOQO experts are pursuing a vision: “I want my children to experience mobility in the same way that we now buy music on Spotify and movies on Netflix: Cars, bikes and scooters should be just a click away,” says Michael Minis.
About Seed Fonds III Aachen and Mönchengladbach
The “Seed Fonds III für die Region Aachen und Mönchengladbach GmbH & Co. KG” is one of eleven regional start-up funds that NRW.BANK implements with regional investment partners in North Rhine-Westphalia. Seed Fonds III Aachen provides young companies in the start-up phase with the necessary equity capital on a long-term basis. The fund can invest a maximum of three million euros per company, and significantly more with co-investors. The Seed Fonds II Aachen has been disbursed after about five years and a second follow-up fund — the Seed Fonds III Aachen and Mönchengladbach — has been established from NRW.BANK’s seed fund initiative.