Parcel Perform: USD 20 million Series‑A from lead investor Cambridge Capital and SoftBank Ventures Asia
SaaS market leader for delivery experience Parcel Perform secures 20 million Series A investment from lead investor Cambridge Capital with participation from SoftBank Ventures Asia
Profitable SaaS market leader for e‑commerce delivery experience receives strategic investment from global investors. The funds will be used for further expansion and technology development.
Berlin — Parcel Perform (www.parcelperform.com), the Berlin and Singapore-based leading cloud-based delivery platform for e‑commerce businesses worldwide, secures $20 million in a successful Series A financing. Cambridge Capital is acting as lead investor. SoftBank Ventures Asia is also involved in the round, as well as existing investors Wavemaker Partners and Investible.
Parcel Perform manages over 100 million parcel tracking updates daily and provides real-time transparent tracking data. It also helps companies increase customer revenue value by up to 40 percent. Parcel Perform is profitable and growing steadily. Sales have increased fivefold since the COVID 19 pandemic outbreak.
The strategic investment from leading capital providers will help Parcel Perform solidify its technology leadership position, as well as drive global expansion and team expansion. The fresh funds will go toward expanding the company’s technology offerings and advancing AI solutions: This includes scaling the company’s proprietary Date of Arrival tool, which calculates accurate forecasts of a shipment’s arrival date. In addition, the new funding will be used to establish a regional headquarters in North America. The team of currently 100 employees in the Asia-Pacific region and in Europe is to be expanded to 150 by the end of the year.
Through the deep industry knowledge of its founding team, Parcel Perform is building a global business: Focused on standardizing last mile logistics data from over 700 logistics providers worldwide. Parcel Perform has the largest data set in the industry. Delivery Experience Platform technology underpins the logistics decision-making and customer experience of leading e‑commerce companies such as Nespresso. Direct sellers like Waterdrop and marketplaces like Idealo also use the technology.
“E‑commerce is increasingly becoming the primary retail channel. This makes the need for an excellent post-purchase experience business-critical for dealers:inside. Parcel Perform is uniquely positioned to meet this demand with its enterprise-grade solutions and globally standardized logistics data integrations. We are very pleased that our investors recognize our ability to build a sustainable and profitable business. We already partner with some of the world’s most demanding business customers, helping them optimize the satisfaction of their online customers,” says Dr. Arne Jeroschewski, CEO and co-founder of Parcel Perform.
“Our goal is to build scalable, sustainable, and customer-focused enterprise software. In the process, we have grown our team to over 100 employees and expanded our customer base from our roots in Asia to work with leading brands, marketplaces and logistics service providers in Europe and North America. Today, we are proud to support hundreds of customers by enabling them to use our platform as a true differentiator in their respective businesses,” adds Dana von der Heide (photo), CCO and co-founder of Parcel Perform.
Benjamin Gordon, Managing Partner of Cambridge Capital, emphasizes, “Cambridge Capital focuses exclusively on global logistics and supply chain technology. We are pleased to partner with Arne and Dana as the lead investor in this Series A financing. Visibility is an important market in the age of e‑commerce. After evaluating many companies worldwide, we are convinced that Parcel Perform offers the best solution for visibility and customer:inside experience. Parcel Perform has created a unique value proposition with the industry’s most comprehensive solution that provides brands, marketplaces and carriers with end-to-end shipment tracking. Arne and Dana reflect what we are looking for: Outstanding Founder:s with expertise in the supply chain industry and a focus on building profitable growth over the long term.”
“Recent years have highlighted the importance of global trade and stable supply chains. Parcel Perform has not only launched a scalable, modular enterprise platform, but also built a global community for e‑commerce experts with “Parcel Monitor.” Through their passion for the industry, hyper-global approach, and diverse team, they are delivering capabilities that will transform everyone’s experience in last-mile delivery. We are excited to work with them and support them in their next chapter of innovation in e‑commerce logistics,” added Cindy Jin, Partner at SoftBank Ventures Asia.
The company will continue to expand its strong partner and integration network with companies such as AWS and SAP. Parcel Perform recently expanded its B2C platform “Parcel Monitor” into a global community site. Originally, the tool served as a tracking service for end users. Currently, it also offers e‑commerce logisticians free access to logistics data.
Parcel Perform has offices in Singapore, Vietnam and Germany. During the expansion of its LogTech SaaS business, Parcel Perform built a diverse team of over 100 employees. The company attaches great importance to compliance with its own equality objectives.
Statements from Nespresso, Idealo and other Parcel Perform customers can be found here.
Here you can find more information about the company as well as picture material.
About Parcel Perform
Parcel Perform is the leading platform for delivery experience. It enables e‑commerce companies worldwide to create comprehensive end-to-end customer experiences and optimize logistics operations with powerful data integrations, package tracking, delivery notifications and real-time logistics performance reports. Parcel Perform’s scalable SaaS platform performs more than 100 million parcel updates daily from 700 logistics service providers. The data-driven company holds a market-leading position in the development of innovative machine learning and AI applications in e‑commerce logistics. This includes, among other things, the exact prediction of the arrival date of a shipment. Parcel Perform is the favored partner for leading international brands such as Nespresso, as well as marketplaces and logistics providers across all industries. www.parcelperform.com.
About Cambridge Capital
Cambridge Capital is an investment firm focused on the applied supply chain. The firm provides private equity to finance the expansion, recapitalization or acquisition of growth companies in transportation, logistics and supply chain technology. Our philosophy is to invest in companies where our operating expertise and in-depth supply chain knowledge can help our portfolio companies achieve outstanding value. For more information, please visit www.cambridgecapital.com.
About SoftBank Ventures Asia
Founded in 2000, SoftBank Ventures Asia is the early-stage venture capital arm of the SoftBank Group. Its expertise lies in ICT investments including AI, IoT, and smart robotics. SoftBank Ventures Asia looks for early to growth-stage start-ups that have strong business potential in the global market and assist them to be plugged into the SoftBank ecosystem by facilitating side-by-side growth. SoftBank Ventures Asia currently operates approx. $1.5B under management, investing in innovative technology start-ups across the world. For more information, please visit https://www.softbank.co.kr.