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Millions in financing for CMP provider Usercentrics

19. Septem­ber 2018

Munich — The Consent Manage­ment Plat­form (CMP) provi­der User­centrics has, less than a year after its foun­da­tion, secu­red a growth invest­ment in the single-digit million range in a recent finan­cing round. The plat­form collects and provi­des several million user cons­ents (eng. Cons­ents) for well-known compa­nies, agen­cies and adver­ti­sing tech­no­logy provi­ders at the minute, which have become necessary under the Gene­ral Data Protec­tion Regu­la­tion (GDPR) for the collec­tion of perso­nal user data.

The lead inves­tors in the finan­cing round are Cavalry Ventures and Reimann Inves­tors. Other busi­ness angels invol­ved include Kai Seefeldt (Product­sup), Axel Täubert (Google/DoubleClick) and Jens Lapin­ski (Angel Invest Ventures).

With the new capi­tal, User­centrics will acce­le­rate the expan­sion of its core busi­ness and tackle the expan­sion into new markets, inclu­ding Euro­pean coun­tries and the USA. The expan­sion of the team is also plan­ned as part of the growth stra­tegy. User­centrics plans to hire and grow prima­rily in IT, legal, sales and marketing.

The Munich-based tech­no­logy company has deve­lo­ped a soft­ware solu­tion for the new and stric­ter legal situa­tion under the DSGVO and the e‑privacy regu­la­tion. With the Consent Manage­ment Plat­form, compa­nies can obtain, manage, and docu­ment the consent of their website users for the use of web tech­no­lo­gies (cookies, pixels, etc.).

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