Millions in financing for CMP provider Usercentrics
Munich — The Consent Management Platform (CMP) provider Usercentrics has, less than a year after its foundation, secured a growth investment in the single-digit million range in a recent financing round. The platform collects and provides several million user consents (eng. Consents) for well-known companies, agencies and advertising technology providers at the minute, which have become necessary under the General Data Protection Regulation (GDPR) for the collection of personal user data.
The lead investors in the financing round are Cavalry Ventures and Reimann Investors. Other business angels involved include Kai Seefeldt (Productsup), Axel Täubert (Google/DoubleClick) and Jens Lapinski (Angel Invest Ventures).
With the new capital, Usercentrics will accelerate the expansion of its core business and tackle the expansion into new markets, including European countries and the USA. The expansion of the team is also planned as part of the growth strategy. Usercentrics plans to hire and grow primarily in IT, legal, sales and marketing.
The Munich-based technology company has developed a software solution for the new and stricter legal situation under the DSGVO and the e‑privacy regulation. With the Consent Management Platform, companies can obtain, manage, and document the consent of their website users for the use of web technologies (cookies, pixels, etc.).