Finexx: Add-on from the portfolio of L’Oréal subsidiary LOGOCOS
Stuttgart — The Stuttgart-based investment company Finexx has supported its portfolio company GSE Vertrieb with capital for the strategic acquisition of the FITNE brand. The Saarbrücken-based specialist for organic nutritional supplements takes over FITNE from LOGOCOS Naturkosmetik AG, a subsidiary of the consumer goods group L’Oréal, and thus expands its portfolio by currently 27 nutritional supplements and cosmetic products. The transaction creates FITNE Health Care GmbH, which together with GSE Vertrieb Biologische Nahrungsergänzungs- und Heilmittel GmbH will be part of BioneXX Holding, in which Finexx holds a majority stake. The parties have agreed not to disclose the financial details.
The FITNE brand was founded in 1994 and since then has successfully competed with organic quality products for maintaining health, vitality and joie de vivre, which are mainly sold in health food stores and organic stores. FITNE was part of the LOGOCOS Group since 2014. GSE has also been on the market since 1994 and develops and distributes food supplements on an organic certified basis through natural food retailers. Last November, Finexx had acquired the GSE shares as part of a long-term succession plan.
“We want to support GSE in further expanding its leading market position. Our strategy includes a number of measures for further organic growth, but also the expansion of the platform via suitable acquisitions when the opportunity arises,” explains Finexx co-managing director Matthias Heining. “The acquisition of the renowned FITNE brand will allow GSE to benefit even more from the continued growth in demand for health maintenance products.”
Experienced investment manager strengthens Finexx team
In addition to GSE, Finexx also holds a majority stake in Sicko, a provider of all aspects of digitization and automation of processes in the woodworking industry. Finexx also holds shares in the welding specialist WIDOS. The focus of the investment company is on established, small and medium-sized companies in Germany; Finexx supports these companies in their further development as a partner with strong capital and know-how. “Without intervening in day-to-day operations, we support management across the entire spectrum of corporate processes. As with the current transaction, the development and implementation of a buy-and-build strategy can also be a key component of this,” says Co-Managing Director Dr. Markus Seiler. “We are pleased to be able to convince more and more family business owners and management teams of the opportunities of partnering with Finexx.”
In order to manage the growing number of investments even more intensively and also to identify further investment opportunities, the team around the experienced managing directors Matthias Heining and Dr. Markus Seiler has now brought in reinforcements: Frank Weller (44) has come on board as Investment Director as of July 1, 2019. He moves from the investment company BWK in Stuttgart, where he spent eleven years as a senior investment manager looking after numerous medium-sized companies. This period also saw an intensive collaboration with Matthias Heining, who was Managing Director at BWK between 2008 and 2013. Frank Weller holds a degree in economics and also has several years of professional experience in auditing at PricewaterhouseCoopers. Matthias Heining: “We are very pleased about the addition to the team — Frank Weller will continue to drive Finexx’s growth course with valuable know-how.”
Finexx GmbH Unternehmensbeteiligungen, based in Stuttgart, is a consulting company founded in 2013 that specializes in established medium-sized companies. Typical fields of activity are growth investment and acquisition financing as well as the support of changes in the shareholder structure and succession planning.
Finexx invests long-term funds (equity capital of between 5 and 50 million euros), mainly in the form of majority shareholdings, in companies from the German-speaking region, including insurance companies and pension funds. These have sales of EUR 10 million or more, a qualified management team, and can demonstrate sustainable earnings power and cash flow based on a successful business model.
The team has many years of industrial and management experience as well as profound know-how in the investment sector — both are brought to bear for the successful further development of companies and in the associated change processes. Finexx supports management by providing active commercial and technical advice without interfering with day-to-day operations, as well as a cross-industry network. www.finexx.de