Allen & Overy advises Vision Healthcare on acquisition of Vitamaze

Photo: Vitamin product from Vitamaze
3. Decem­ber 2021

Munich/ Frank­furt — Vision Health­care, a consu­mer health­care company with an exten­sive port­fo­lio of self-care brands and over-the-coun­­ter products in seve­ral Euro­pean count­ries, has acqui­red Vitamaze GmbH (Vitamaze). Vision Health­care is head­quar­te­red in Belgium.

Vitamaze, based in Heidel­berg, Germany, was foun­ded in 2015 and is a leading Euro­pean supplier of vitamins, mine­rals and dietary supple­ments (VMS). The company opera­tes predo­mi­nantly through Amazon and e‑pharma channels.

Vision Healthcare’s exten­sive VMS and digi­tal marke­ting exper­tise provi­des Vitamaze with opti­mal condi­ti­ons for further growth, based on the company’s own expe­ri­ence in sales via Amazon and e‑pharma chan­nels. At the same time, Vision Health­care Group bene­fits from Vitamaze’s exper­tise. The acqui­si­tion is in line with Vision Healthcare’s corpo­rate stra­tegy to further expand its leading direct-to-consu­­mer health­care tech­no­logy plat­form for VMS and beauty and perso­nal care products in Europe.

Allen & Overy has exten­sive exper­tise in the life scien­ces sector. This enab­led the team to deve­lop a deep under­stan­ding of the busi­ness chal­lenges as well as the regu­la­tory envi­ron­ment on the mandate. The Life Scien­ces prac­tice at Allen & Overy compri­ses around 20 specia­list lawy­ers in Germany and covers the full range of legal issues, inclu­ding cross-border clients. Globally, the divi­sion has more than 90 specia­lists with a deep yet tech­ni­cal under­stan­ding of the entire life scien­ces sector.

Advi­sors Vision Health­care: Allen & Overy
Lead part­ner Dr. Alex­an­der Veith and asso­ciate Linda Mayer (both Corporate/ M&A/ Life Scien­ces, Munich) as well as coun­sel Dr. Roman Kasten (Corporate/Private Equity, Frank­furt) and Eda Zhuleku (Life Sciences/Medical Law, Munich). The exten­ded team also included part­ners Dr. Heike Weber (Tax Law, Frank­furt), Dr. Jens Matthes (IP, Düssel­dorf) as well as coun­sel Dr. Sebas­tian Schulz (Labor Law) and Peter Wehner (Pensi­ons). The team also included senior asso­cia­tes Stefa­nie Günther (life sciences/public law, all Frank­furt), Catha­rina Glugla (data protec­tion), Anna Kräling (IP, both Düssel­dorf) and asso­cia­tes Sven Bisch­off (tax law) and Barbara Angene (employ­ment law, both Frankfurt).

Senior Asso­ciate Alvaro Sanchez-Bordona (Madrid) advi­sed on Spanish law.

About Allen & Overy

Allen & Overy is an inter­na­tio­nal law firm with appro­xi­m­ately 5,500 employees, inclu­ding appro­xi­m­ately 550 part­ners, in more than 40 loca­ti­ons world­wide. An up-to-date over­view of Allen & Overy’s offices can be found here:

Allen & Overy is repre­sen­ted in Germany at its offices in Düssel­dorf, Frank­furt am Main, Hamburg and Munich with appro­xi­m­ately 220 lawy­ers, inclu­ding 49 part­ners. The lawy­ers advise leading natio­nal and inter­na­tio­nal compa­nies prima­rily in the areas of banking, finance and capi­tal markets law, corpo­rate law and M&A, tax law as well as other areas of busi­ness law.

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