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3 questions to smart minds
Photo: T. Hackspiel | Walter Fries Corporate Finance

Mobile Trends in Germany

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Photo: T. Hack­spiel | Walter Fries Corpo­rate Finance
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20. June 2012

Society is beco­ming incre­asingly mobile. Novel­lierte end devices — cell phones and tablets — appear at ever shorter inter­vals. Smart­phone sales in Germany are expec­ted to rise to 15.9 million units in 2012, by which time their market share will be 55 percent. Tablet sales will proba­bly reach 2.1 million units in 2012. e‑Markets are expan­ding at an enorm­ous speed and new busi­ness models are emer­ging all the time. Which m‑commerce models are in vogue? What tech­no­lo­gies are in demand and what are users’ preferences?

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