Vogel Heerma Waitz advises Seven Senders on EUR 32 million Series C round.

Photo: Seven Senders foun­ders Thomas Hage­mann (left) and Johan­nes Plehn (Photo: Seven Senders)
16. April 2021

Berlin — Seven Senders, the leading deli­very plat­form for parcel ship­ping in Europe, looks back on a success­ful 2020 and has closed a Series C follow-on round of €32 million. As in the previous finan­cing round, the lead inves­tor is Digi­tal+ Part­ners, which toge­ther with btov is covering the finan­cing needs of the Berlin-based scale-up. Seven Senders will use the inflow of capi­tal for further tech­ni­cal expan­sion and to conti­nue its inter­na­tio­na­liz­a­tion stra­tegy. Among other things, there are plans to support the Euro­pean busi­ness of Chinese and US online retailers with central service hubs.

With its focus on cross-border ship­ping, Seven Senders bene­fi­ted greatly from the expan­sion of Euro­pean online retail­ing last year. Sales have doubled since March 2020. In line with its growth target, the company recently opened new coun­try offices in Amster­dam, Vienna and Madrid. In addi­tion, Seven Senders has been offe­ring a solu­tion for ship­ping to the UK since Febru­ary 2021, ensu­ring the smooth move­ment of goods after Brexit.

With its network of over 100 local premium parcel deli­very compa­nies, the Seven Senders deli­very plat­form opti­mi­zes retailers’ ship­ping proces­ses to all Euro­pean coun­tries. The entire network is acces­si­ble via a stan­dar­di­zed inter­face. With mini­mal comple­xity, the best possi­ble ship­ping in Europe is ensu­red for each package. This provi­des every ship­per with fast, reli­able and afford­a­ble deli­very, adap­ted to the needs of the end custo­mer. Excel­lent moni­to­ring, tracking, and ship­­­ping-rela­­ted commu­ni­ca­ti­ons round out the custo­mer expe­ri­ence. The fact that the solu­tion has been well recei­ved by the market is demons­tra­ted by the nine-figure annual sales that have now been achie­ved, as well as well-known custo­mers such as ASOS, Shop Apotheke, Lilly­doo, Mister Spex, Juniqe, Flaconi, Westwing, Best Secret, food­spring, Limango and Thomann.

Dr. Johan­nes Plehn, foun­der and co-CEO of Seven Senders: “Last year, we consist­ently pursued our growth stra­tegy. Thanks to invest­ments in tech­no­logy and employees, we were able to help our custo­mers cope with the enor­mous incre­ase in demand in online retail­ing in the wake of the Corona pande­mic. We will conti­nue to take advan­tage of the posi­tive market deve­lo­p­ment and expand our services, also with a view to retailers outside the Euro­pean Econo­mic Area. We are placing maxi­mum focus on this development.”

Patrick Beitel, Mana­ging Direc­tor and Part­ner of Digi­tal+ Part­ners: “Seven Senders’ sophisti­ca­ted tech­no­logy and the high level of logistics exper­tise of all parties invol­ved convin­ced us from the very begin­ning. Our assess­ment has been more than confir­med over the past 18 months: In expan­ding its inter­na­tio­nal ship­ping, Seven Senders has taken advan­tage of the oppor­tu­nities that have arisen from the over­all posi­tive market deve­lo­p­ment. We are there­fore plea­sed to conti­nue to jointly drive Seven Senders’ growth to become Europe’s number one in parcel shipping.”

About Digi­tal+ Partners

Digi­tal+ Part­ners is a leading inves­tor and growth capi­tal specia­list focu­sed on Euro­pean and US tech­no­logy compa­nies; assets under manage­ment amount to €350 million. Digi­tal+ helps ambi­tious entre­pre­neurs build global tech­no­logy busi­nes­ses, provi­ding stra­te­gic advice and long-term finan­cial support to help them define and execute their growth plans. The fund focu­ses exclu­si­vely on B2B tech­no­logy compa­nies and lever­a­ges an exten­sive corpo­rate network to help port­fo­lio compa­nies enter new markets and build new part­ners­hips. For more infor­ma­tion, visit

About btov

btov Part­ners, foun­ded in 2000, is a Euro­pean venture capi­tal firm focu­sed on digi­tal and indus­trial tech­no­lo­gies. btov’s network of entre­pre­neu­rial private inves­tors provi­des her unique exper­tise and access to non-obvious invest­ment topics and foun­ders. The btov Indus­trial Tech­no­lo­gies Fund focu­ses on hard­ware and soft­ware inno­va­tions with indus­trial use cases such as auto­ma­tion, robo­tics, data analy­tics, indus­trial AI, addi­tive manu­fac­tu­ring and quan­tum compu­ting. The btov Digi­tal Tech­no­lo­gies Fund focu­ses on star­tups in AI, fintech, SaaS, logistics and digi­tal market­pla­ces. btov has seen very early waves of inno­va­tion such as Machine Lear­ning or Fintech and is one of the most success­ful fund­ers of AI compa­nies in Europe.

The company, with offices in Berlin, Munich, St. Gallen and Luxem­bourg, mana­ges capi­tal of 510 million euros. The network of private inves­tors consists of 250 expe­ri­en­ced entre­pre­neurs and execu­ti­ves from all over Europe. Among the best-known invest­ments are Seven Senders, Black­lane, Data Artis­ans, DeepL, Face­book, Food­spring, ORCAM, Raisin, SumUp, Volo­co­p­ter and XING.


SEVEN SENDERS is the leading deli­very plat­form for parcel ship­ping. The company connects ship­pers with its carrier network of more than 100 parcel deli­very compa­nies in Europe, enab­ling excel­lent local ship­ping as a compe­ti­tive advan­tage. With addi­tio­nal ship­ping services, such as claims center, insurance, returns portal and labels, SEVEN SENDERS makes inter­na­tio­nal ship­ping a simple matter. Auto­ma­ted ship­ping noti­fi­ca­ti­ons, tracking and moni­to­ring solu­ti­ons ensure a trans­pa­rent ship­ping process. Monthly reports and analy­ses enable data-based opti­miz­a­tion of inter­na­tio­nal ship­ping perfor­mance. Ship­pers get ever­ything from a single source and reduce comple­xity.

Advi­sor Seven Senders: Vogel Heerma Waitz

Dr. Clemens Waitz and Lorenz Frey, both partners.

About Vogel Heerma Waitz

Vogel Heerma Waitz is a Berlin-based law firm specia­li­zing in growth capi­tal, tech­no­logy and media.

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