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US midcap investor Rubicon Technology acquires majority stake in BrandMaker

Photo: Rubicon Tech­no­logy Part­ners, based in Boul­der, USA
5. March 2021

Munich/ Karlsruhe/ Boul­der — Brand­Ma­ker, foun­ded in 2008 and head­quar­te­red in Karls­ruhe, is a manu­fac­tu­rer of soft­ware in the areas of marke­ting opera­ti­ons and marke­ting resource manage­ment and has deve­lo­ped a SaaS plat­form that enab­les large orga­niz­a­ti­ons in parti­cu­lar to control, opti­mize and auto­mate the entire marke­ting value chain. The plat­form redu­ces the comple­xity of marke­ting by enab­ling smooth coor­di­na­tion of marke­ting processes.

US finan­cial inves­tor Rubicon Tech­no­logy Part­ners was foun­ded in 2012 as a mid-cap private equity firm focu­sed on part­ne­ring with foun­ders and manage­ment teams of enter­prise soft­ware companies.

Foun­ded in 2008, Karl­s­­ruhe-based Brand­Ma­ker has deve­lo­ped a SaaS plat­form that enab­les large orga­niz­a­ti­ons in parti­cu­lar to manage, opti­mize and auto­mate the entire marke­ting value chain. The plat­form redu­ces marke­ting comple­xity by elimi­na­ting silos and enab­ling smooth coor­di­na­tion of marke­ting processes.

Advi­sors to Rubicon Tech­no­logy Part­ners: P+P Pöllath + Partners

Otto Haber­stock, M.C.J. (Part­ner, Lead Part­ner, M&A, Private Equity)
Gerald Herr­mann (Part­ner, Tax Law)
Daniel Wied­mann, LL.M. (Asso­cia­ted Part­ner, Anti­trust, Regulatory)
Dr. Laura Grei­mel (Coun­sel, M&A, Private Equity)
Chris­tine Funk, LL.M. (Senior Asso­ciate, M&A, Private Equity, IP/IT)
Benja­min Aldeg­ar­mann, LL.M. (Senior Asso­ciate, M&A, Private Equity)
Marina Hennings (Asso­ciate, Real Estate Law)
Dr. Moritz Klein (Senior Asso­ciate, M&A, Private Equity)

Advi­sor to share­hol­ders of Brand­Ma­ker GmbH: King & Wood Mallesons

Dr. Michael Roos, Markus Herz, Lorenz Liebsch, Simon Brandt (PSL) (all Corporate/M&A)
Markus Hill, Rüdi­ger Knopf, Vikto­ria Rosbach (all tax)

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