Silverfleet Capital acquires 7days from Odewald KMU
Lotte — Silverfleet Capital acquires 7days Group, a leading specialist in fashionable workwear for medical professions. Silverfleet Capital, the European private equity firm specializing in “buy to build”, has signed a binding agreement with the investment company Odewald KMU and the company’s founders Marc Staperfeld and Ulrich Dölken to acquire a majority stake. The two founders continue to be involved in the company through a reverse shareholding. The transaction is still subject to regulatory approval; the parties have agreed not to disclose the purchase price.
7days designs, manufactures and distributes professional clothing for the healthcare sector. The extensive product range includes, among other things, doctors’ and lab coats, tops such as polo shirts and sweatshirts, pants, as well as shoes and accessories; a particular focus is on the range for doctors’ and dentists’ surgeries. The company, founded in 1999 and headquartered in Lotte near Osnabrück, is active not only in Germany but also in Austria, Switzerland, France, Belgium and the Netherlands. The design studio and purchasing department are also located in Lotte; the production site is in Tangier, Morocco. As a vertically integrated supplier, 7days sells its articles both online via webshop and newsletter and traditionally via catalog. The company accepts orders online, by phone or by fax.
Silverfleet Capital’s commitment is intended to support 7days in expanding its market position in Germany and the other existing markets, as well as in developing other regions such as Scandinavia and additional customer segments. The acquisition is Silverfleet Capital’s second German investment in the second half of 2017 and the seventh investment from its current fund.
“7days has a strong brand and a loyal core customer base. The company operates as a leader in its industry in a specialized, fast-growing and international market — a textbook investment for us,” says Joachim Braun, Partner at Silverfleet Capital and responsible for investment activities in Germany, Austria and Switzerland. “We look forward to working with the experienced management team led by Marc Staperfeld to further develop the company.”
Marc Staperfeld, founder and CEO of 7days adds: “It makes me proud that 7days has grown significantly since its inception. I am delighted that Silverfleet Capital is now accompanying us into the next phase of development. With its pan-European presence and extensive investment experience, Silverfleet Capital is the ideal partner for our further growth plans. The team shares our vision and the values that drive the company’s success.”
The Silverfleet team entrusted with the transaction includes Munich-based investment experts Joachim Braun, Benjamin Hubner, Jennifer Regehr and Jan Kux. Silverfleet was advised by Alvarez & Marsal (Financial), goetzpartners(Commercial), Noerr (Legal, Corporate), Shearman & Sterling (Legal, Banking), Deloitte (Tax), Herter & Co. (Debt Advisory), eccelerate (Digital/Online), KPMG (M&A) and Marsh (Insurance).
About 7days Group
Founded in 1999, the 7days Group is a fully integrated B2B mail order company of medical and nursing workwear with a fashion focus. The product range includes, among others, jackets, pants, polo shirts, smocks, shoes and accessories; individual embroidery and third-party brands round off the product range. Key success factors are the fashion orientation, the high quality standards and the comprehensive customer service.
Advisors to Odewald KMU: Heuking Kühn Lüer Wojtek
Dr. Pär Johansson (lead), Dr. Philipp Jansen, Dr. Christoph Schork, LL.M. (all Private Equity, Corporate/M&A), all Cologne
Fabian G. Gaffron (Tax Law), Dr. Frederik Wiemer (Antitrust Law), all Hamburg