Hamburg — Liberty Fashion Holding GmbH is changing its ownership structure: investor Peter Wolf — who previously already held a minority stake — has taken over all shares in the women’s fashion chain from investment company Arcadia and CEO Peter Friedrich. With the reorganization, Liberty’s business model is to be consistently developed into a relevant omni-channel player with the expansion of its online business but also of its bricks-and-mortar retail. The transaction was financed primarily with mezzanine capital from VR Equitypartner, one of the leading equity financiers in Germany, Austria and Switzerland.
The role of Proventis Partners
Proventis Partners supported the investor Peter Wolf in the initiation and implementation of the transaction as M&A advisor. Proventis Partners prepared the business plan for Liberty Fashion, implemented the structuring of the transaction with the financing partners and accompanied the shareholder negotiations until the successful conclusion of the contract.
About Liberty Fashion
Liberty has been operating as a stationary textile retailer for women’s outerwear from its headquarters in Lübbecke, North Rhine-Westphalia, since 1976. With its products in the upper mid-price segment, the fashion chain store caters to the target group of women between 40 and 55 years of age, with a focus on casual fashion. With its more than 500 employees in around 114 company-owned stores and the online store (www.liberty-woman.com/), it currently serves the German market exclusively. The stores are characterized by easily accessible premium locations in pedestrian zones of medium-sized cities with a population of 40,000 or more. The product range is largely produced in Europe, which generates flexible and short lead times and has a positive effect on supply capability — both in the long term and in the current tight supply situation.
Advisor to investor Peter Wolf: Proventis Partners
Ulrich Schneider, photo (Partner, Hamburg) and Timo Stahlbuhk (Director, Hamburg).
About Proventis Partners
Proventis Partners is a partner-led M&A advisory firm whose clients include a majority of mid-sized family businesses, corporate subsidiaries and private equity funds. With more than 30 M&A advisors, Proventis Partners is one of the largest independent M&A consultancies in the German-speaking region and looks back on 20 years of M&A experience and more than 300 completed transactions. The M&A consultants with offices in Düsseldorf, Hamburg, Munich and Zurich are active in the sectors Industrials & Chemicals, Business Services, Consumer & Retail, TMT, Healthcare and Energy & Sustainability. Exclusive membership in Mergers Alliance — an international partnership of leading M&A specialists — enables Proventis Partners to assist clients in 30 countries in key markets worldwide. Mergers Alliance members, with over 200 M&A professionals, provide Proventis Partners, and thus its clients, with unique access to local markets in Europe, North America, Latin America, Asia and Africa.