Proventis Partners accompanies change of shareholders at Liberty Fashion

Photo: Ulrich Schnei­der, Part­ner at Proven­tis Part­ners in Hamburg
23. Febru­ary 2022

Hamburg — Liberty Fashion Holding GmbH is chan­ging its owners­hip struc­ture: inves­tor Peter Wolf — who previously already held a mino­rity stake — has taken over all shares in the women’s fashion chain from invest­ment company Arca­dia and CEO Peter Fried­rich. With the reor­ga­niz­a­tion, Liberty’s busi­ness model is to be consist­ently deve­lo­ped into a rele­vant omni-chan­­nel player with the expan­sion of its online busi­ness but also of its bricks-and-mortar retail. The tran­sac­tion was finan­ced prima­rily with mezza­nine capi­tal from VR Equi­ty­p­art­ner, one of the leading equity finan­ciers in Germany, Austria and Switzerland.

The role of Proven­tis Partners
Proven­tis Part­ners suppor­ted the inves­tor Peter Wolf in the initia­tion and imple­men­ta­tion of the tran­sac­tion as M&A advi­sor. Proven­tis Part­ners prepa­red the busi­ness plan for Liberty Fashion, imple­men­ted the struc­tu­ring of the tran­sac­tion with the finan­cing part­ners and accom­pa­nied the share­hol­der nego­tia­ti­ons until the success­ful conclu­sion of the contract.

About Liberty Fashion
Liberty has been opera­ting as a statio­nary textile retailer for women’s outer­wear from its head­quar­ters in Lübbe­cke, North Rhine-West­­pha­­lia, since 1976. With its products in the upper mid-price segment, the fashion chain store caters to the target group of women between 40 and 55 years of age, with a focus on casual fashion. With its more than 500 employees in around 114 company-owned stores and the online store (, it curr­ently serves the German market exclu­si­vely. The stores are charac­te­ri­zed by easily acces­si­ble premium loca­ti­ons in pede­strian zones of medium-sized cities with a popu­la­tion of 40,000 or more. The product range is largely produ­ced in Europe, which gene­ra­tes flexi­ble and short lead times and has a posi­tive effect on supply capa­bi­lity — both in the long term and in the current tight supply situation.

Advi­sor to inves­tor Peter Wolf: Proven­tis Partners
Ulrich Schnei­der, photo (Part­ner, Hamburg) and Timo Stahl­buhk (Direc­tor, Hamburg).

About Proven­tis Partners
Proven­tis Part­ners is a part­­ner-led M&A advi­sory firm whose clients include a majo­rity of mid-sized family busi­nes­ses, corpo­rate subsi­dia­ries and private equity funds. With more than 30 M&A advi­sors, Proven­tis Part­ners is one of the largest inde­pen­dent M&A consul­tancies in the German-spea­­king region and looks back on 20 years of M&A expe­ri­ence and more than 300 comple­ted tran­sac­tions. The M&A consul­tants with offices in Düssel­dorf, Hamburg, Munich and Zurich are active in the sectors Indus­tri­als & Chemi­cals, Busi­ness Services, Consu­mer & Retail, TMT, Health­care and Energy & Sustaina­bi­lity. Exclu­sive members­hip in Mergers Alli­ance — an inter­na­tio­nal part­ners­hip of leading M&A specia­lists — enab­les Proven­tis Part­ners to assist clients in 30 coun­tries in key markets world­wide. Mergers Alli­ance members, with over 200 M&A profes­sio­nals, provide Proven­tis Part­ners, and thus its clients, with unique access to local markets in Europe, North America, Latin America, Asia and Africa.

Subscribe newsletter

Here you can read about the latest transactions, IPOs, private equity deals and venture capital investments, who has raised a new fund, how Buy & Build activities are going.

Get in touch

Contact us!
fyb [at]