PropTech Homeday raises €20 million from Project A, Axel Springer and Purplebricks
Berlin (ots) — The technology-supported real estate broker Homeday, one of the fastest-growing intermediaries in the German real estate market, announces the conclusion of a new financing round. Project A, Axel Springer and Purplebricks, a British real estate platform, are investing 20 million euros in Homeday . With the funding provided, Homeday intends to invest in the further scaling of its business model. The closing of the transaction is still subject to antitrust clearance.
Since its founding in 2015, the Berlin-based company has successfully brokered real estate worth more than one billion euros across Germany. As one of the leading real estate brokers in Germany, Homeday relies on experienced local agents who are supported technologically and organizationally by a central team of experts, allowing them to spend more time on personal customer contact. Homeday offers this service both exclusively and non-exclusively to brokers.
With Purplebricks, the leading UK transaction-based digital real estate platform, which is also active in the USA, Canada and Australia, will also invest in the further development of Homeday. Through the cooperation, Homeday will benefit from the knowledge and experience of the British market leader in the expansion of its own business model.
Steffen Wicker, founder and CEO of Homeday (photo from left: Philipp Reichle (CTO), Friederike Hesse (COO), Steffen Wicker (CEO) and Dmitri Uvarovski (CMO): “Through our strong growth in recent years, Homeday has established a leading position in the real estate market. We are very pleased with the investors’ confidence in our model and our work. The financing round and the exchange of experience with Purplebricks put us in a position to accelerate our growth once again. Our goal is to make Homeday the first stop for owners looking to sell their property.”
Uwe Horstmann, General Partner at Project A: “We are delighted about the commitment of Axel Springer and Purplebricks, and at the same time the investment round for further scaling is a logical step for us. Homeday has proven that bringing together innovative technology with personal on-site service by experienced brokers provides greater transparency and trust for all parties involved. With Homeday’s support, brokers, buyers and sellers can achieve the desired result quickly and conveniently. This win-win-win scenario of Homeday has established itself in the market and we continue to see great potential for growth.”
Homeday will invest the fresh capital in further staff expansion, marketing as well as further development of the product, combined with the goal of creating a unique customer experience throughout the entire real estate transaction process.
Homeday is a technology-enabled brokerage creating an unprecedented customer experience for sellers and buyers. Homeday agents assist real estate sellers and buyers nationwide. Homeday combines innovative technology with efficient processes and experienced local brokers. In 2015 Homeday was founded by Steffen Wicker, Dmitri Uvarovski and Philipp Reichle. Since its founding, the brokerage firm has successfully brokered over one billion euros in real estate volume.
About Project A
Project A is the operating VC that offers not only capital but also a large network and exclusive access to a wide range of services. The Berlin-based investor manages 260 million euros with which it finances technology startups. The core of Project A is the team of 100 experienced experts who provide operational support to the portfolio companies in areas such as software engineering, digital marketing, design, communications, business intelligence, sales and recruiting. The portfolio includes companies such as Artisense, Catawiki, Horizn Studios, KRY, LIQID, Spryker, uberall and WorldRemit. Learn more at www.project‑a.com and on the insights.project‑a.com blog.
Purplebricks is the UK’s leading next generation real estate brokerage with offices in Australia, the US and Canada. Purplebricks combines experienced, local real estate experts with the innovative use of technology to make buying, selling and renting properties more convenient, transparent and cost-effective. Purplebricks is changing the way real estate agents and brokerage firms are perceived.