Price f(x) extends Series B financing round by € 23 million.
Munich — Munich-based start-up Price f(x) secures another EUR 23m in an expansion of its Series B financing round. The round was led by Digital + Partners and Bain & Company. Talis Capital also participated again. LUTZ | ABEL accompanies Price f(x) in the extension — as already in the previous financing round.
Founded in Munich in 2011, the start-up offers a modular SaaS solution for optimizing price management (PO&M) and pricing (CPQ) for businesses of all sizes. The expanded funding was led by Digital + Partners, a European B2B technology investor, and management consulting firm Bain & Company. Talis Capital, the initial investor in the Series A round, also made a further investment, bringing the total investment in Series B to EUR 48 million.
With the support of the investors, Price f(x) 2020 would like to focus more on the further development of the platform functions, expand the functionalities, bring more products to the market and also deal more intensively with sales and marketing. The company continues to anticipate steady international growth — also on a cooperative as well as strategic level. According to the company’s own information, the value of the company has already tripled in the last 12 months. In the current financing round, Price f(x) was again accompanied by the VC experts from LUTZ | ABEL. In addition to Dr. Bernhard Noreisch, Jan-Philipp Kunz provided comprehensive advice.
Advisor Price f(x): AG LUTZ | ABEL Rechtsanwalts PartG mbB (Corporate Law, Venture Capital / M&A)
Dr. Bernhard Noreisch, LL.M. (Partner), Jan-Phillip Kunz, LL.M.