Mezzanine: VR Equitypartner finances growth of HGA Cosmetics

Cate­gory: Private Equity
12. July 2019

Frank­furt am Main / Koblenz — The Fran­k­­furt-based invest­ment company VR Equi­typ­art­ner is finan­cing the further growth of HGA VertriebsGmbH(HGA Cosme­tics). To this end, VR Equi­typ­art­ner is provi­ding the Koblenz-based company, which sells hair styling, care and color products, with mezza­nine capi­tal in the lower single-digit millions.

HGA Cosme­tics was foun­ded about 20 years ago and has been in the hands of the foun­der ever since. The company distri­bu­tes a wide range of premium products for hair styling, care and color in the DACH region. To this end, HGA Cosme­tics holds the exclu­sive distri­bu­tion rights for curr­ently nine niche brands, which are secu­red by long-term frame­work agree­ments. Custo­mers include hair salons and whole­sale. HGA has grown stron­gly in recent years and most recently achie­ved sales of over 11 million euros with 25 employees.

In its successful deve­lo­p­ment in recent years, HGA Cosme­tics has also been able to bene­fit from the envi­ron­ment, as the market for hair­dres­sing services is growing steadily. The reasons for this include the trends towards natu­ral cosme­tics and sustain­ably produ­ced and envi­ron­men­tally friendly sham­poos. This is accom­pa­nied by higher consu­mer demands on products and, at the same time, a grea­ter willing­ness to spend on corre­spon­ding premium products, for which HGA’s brand range is ideally positioned.

In addi­tion to opti­mi­zing its exis­ting finan­cing struc­ture, HGA Cosme­tics plans to use the mezza­nine capi­tal to finance further growth and expand its sales organization.

About VR Equi­typ­art­ner GmbH 
VR Equi­typ­art­ner is one of the leading equity finan­ciers in Germany, Austria and Switz­er­land. The company supports medium-sized family busi­nesses in a goal-orien­­ted manner and with deca­des of expe­ri­ence in the stra­te­gic solu­tion of complex finan­cing issues. Invest­ment oppor­tu­ni­ties include growth and expan­sion finan­cing, corpo­rate succes­sion or share­hol­der chan­ges. VR Equi­typ­art­ner offers majo­rity and mino­rity invest­ments as well as mezza­nine finan­cing. As a subsi­diary of DZ BANK, the central insti­tu­tion of the coope­ra­tive banks in Germany, VR Equi­typ­art­ner consis­t­ently puts the sustaina­bi­lity of corpo­rate deve­lo­p­ment ahead of short-term exit thin­king. VR Equitypartner’s port­fo­lio curr­ently compri­ses around 100 commit­ments with an invest­ment volume of EUR 500 million.

Consul­ting firms invol­ved in the tran­sac­tion by VR Equi­typ­art­ner:

Commer­cial: maconda
Tax, Legal, Finan­cial: Warth & Klein Grant Thorn­ton, Düsseldorf

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