Main Capital sells artegic to UNITED Marketing Technologies by DuMont
Düsseldorf, Germany — Main Capital Partners has successfully completed the strategic sale of artegic, a specialist in marketing automation software, to marketing technology provider UNITED Marketing Technologies (“UNITED”), a DuMont Media Group company. The sale marks the third successful company sale by Main Capital Partners in 2022.
The acquisition by UNITED represents another successful exit for Main Capital Partners. With this acquisition, UNITED is further expanding its position in the field of marketing technology. artegic’s marketing automation solutions complement UNITED’s current marketing technology portfolio, which includes a cloud-based platform for social media management and an omnichannel content platform.
artegic, headquartered in Bonn, Germany, was founded in 2005. Since then, artegic has become a leading European provider of cross-channel, SaaS-based marketing automation solutions and digital CRM. artegic offers its customers a strong service package for the conception, implementation and automation of individual marketing campaigns. These solutions enable first-class digital dialog marketing via e‑mail and mobile.
The merger will enable UNITED and artegic to jointly accelerate their growth trajectory in the field of marketing technology. The partnership also combines DuMont’s resources and experience in media and marketing with artegic’s innovative software solution.
Main Capital invested in artegic in 2016 and has since supported the company on its organic growth path. The focus was the transformation from a transaction-driven business model to a highly scalable and fast-growing SaaS model. Working with Main Capital, artegic has nearly tripled its SaaS revenue and increased its SaaS growth rate from a low single-digit percentage to over 33% in 2022/23.
Christian Friedrichs, Managing Director of UNITED by DuMont, commented: “UNITED is taking a strategically important step with the acquisition of artegic. We look forward to working with artegic’s management team and leveraging our shared synergies.”
Stefan von Lieven, Managing Director of artegic, commented: “In UNITED, we have found a strong partner that has built up in-depth knowledge in the field of marketing technology throughout its corporate history. As a group, we can offer our customers a broader range of complementary solutions in this area. We are very proud of this partnership and would like to thank Main Capital Partners for their strategic support and expertise over the past years.”
Sven van Berge Henegouwen, Partner at Main Capital Partners, commented: “We congratulate artegic and UNITED on this successful partnership. The company has undergone an impressive business model transformation that has resulted in SaaS growth rates of over 33%. We believe artegic has found a strong partner in UNITED for the next phase of growth.”
UNITED Marketing Technologies by DuMont — www.united-mt.com
UNITED Marketing Technologies by DuMont comprises all of DuMont’s investments, which were bundled for the first time in 2017 in its own Marketing Technology business unit. Today, the UNITED group includes the companies facelift (100 percent), censhare (100 percent), quintly (100 percent) and artegic (75.1 percent) — all with a focus on scalable software-as-a-service business models in the MarTech context. Currently, 470 employees work at a total of seven locations worldwide for UNITED Marketing Technologies, which combines the advantages of large holists and a large number of small specialists. The portfolio and size of the UNITED companies thus give DuMont a unique positioning in the global MarTech landscape. UNITED Marketing Technologies is a 100 percent subsidiary of the family-owned company DuMont.
artegic — www.artegic.com/de
artegic was founded in 2005 and employs over 70 people. The company offers SaaS marketing automation solutions that enable customers to develop and automate complex digital campaigns in real time. The customer base includes Payback, BMW, DHL, American Express and a total of one third of the German DAX companies.
Main Capital Partners
Main Capital Partners is a leading software investor in the Benelux, DACH region and the Nordic countries. Main has nearly 20 years of experience in strengthening software companies and works closely with the management teams of its portfolio companies as a strategic partner to realize sustainable growth and build excellent software groups. Main employs over 55 people and has offices in The Hague, Stockholm, Düsseldorf, Antwerp and the USA (Boston). As of October 2021, Main has over €2.2 billion in assets under management. Main has invested in more than 150 software companies to date. These companies have created jobs for about 9000 employees.