Main Capital sells artegic to UNITED Marketing Technologies by DuMont

Photo: Sven van Berge Henegou­wen is a part­ner at Main Capi­tal Part­ners and respon­si­ble for the DACH invest­ment team.
10. Novem­ber 2022

Düssel­dorf, Germany — Main Capi­tal Part­ners has successfully comple­ted the stra­te­gic sale of arte­gic, a specia­list in marke­ting auto­ma­tion soft­ware, to marke­ting tech­no­logy provi­der UNITED Marke­ting Tech­no­lo­gies (“UNITED”), a DuMont Media Group company. The sale marks the third successful company sale by Main Capi­tal Part­ners in 2022.

The acqui­si­tion by UNITED repres­ents another successful exit for Main Capi­tal Part­ners. With this acqui­si­tion, UNITED is further expan­ding its posi­tion in the field of marke­ting tech­no­logy. artegic’s marke­ting auto­ma­tion solu­ti­ons comple­ment UNITED’s current marke­ting tech­no­logy port­fo­lio, which includes a cloud-based plat­form for social media manage­ment and an omnich­an­nel content platform.

arte­gic, head­quar­te­red in Bonn, Germany, was foun­ded in 2005. Since then, arte­gic has become a leading Euro­pean provi­der of cross-chan­­nel, SaaS-based marke­ting auto­ma­tion solu­ti­ons and digi­tal CRM. arte­gic offers its custo­mers a strong service package for the concep­tion, imple­men­ta­tion and auto­ma­tion of indi­vi­dual marke­ting campaigns. These solu­ti­ons enable first-class digi­tal dialog marke­ting via e‑mail and mobile.

The merger will enable UNITED and arte­gic to jointly acce­le­rate their growth trajec­tory in the field of marke­ting tech­no­logy. The part­ner­ship also combi­nes DuMont’s resour­ces and expe­ri­ence in media and marke­ting with artegic’s inno­va­tive soft­ware solution.

Main Capi­tal inves­ted in arte­gic in 2016 and has since supported the company on its orga­nic growth path. The focus was the trans­for­ma­tion from a tran­­sac­­tion-driven busi­ness model to a highly scalable and fast-growing SaaS model. Working with Main Capi­tal, arte­gic has nearly tripled its SaaS reve­nue and increased its SaaS growth rate from a low single-digit percen­tage to over 33% in 2022/23.

Chris­tian Fried­richs, Mana­ging Direc­tor of UNITED by DuMont, commen­ted: “UNITED is taking a stra­te­gi­cally important step with the acqui­si­tion of arte­gic. We look forward to working with artegic’s manage­ment team and lever­aging our shared synergies.”

Stefan von Lieven, Mana­ging Direc­tor of arte­gic, commen­ted: “In UNITED, we have found a strong part­ner that has built up in-depth know­ledge in the field of marke­ting tech­no­logy throug­hout its corpo­rate history. As a group, we can offer our custo­mers a broa­der range of comple­men­tary solu­ti­ons in this area. We are very proud of this part­ner­ship and would like to thank Main Capi­tal Part­ners for their stra­te­gic support and exper­tise over the past years.”

Sven van Berge Henegou­wen, Part­ner at Main Capi­tal Part­ners, commen­ted: “We congra­tu­late arte­gic and UNITED on this successful part­ner­ship. The company has under­gone an impres­sive busi­ness model trans­for­ma­tion that has resul­ted in SaaS growth rates of over 33%. We believe arte­gic has found a strong part­ner in UNITED for the next phase of growth.”

UNITED Marke­ting Tech­no­lo­gies by DuMont —

UNITED Marke­ting Tech­no­lo­gies by DuMont compri­ses all of DuMont’s invest­ments, which were bund­led for the first time in 2017 in its own Marke­ting Tech­no­logy busi­ness unit. Today, the UNITED group includes the compa­nies face­lift (100 percent), censhare (100 percent), quintly (100 percent) and arte­gic (75.1 percent) — all with a focus on scalable soft­­ware-as-a-service busi­ness models in the MarTech context. Curr­ently, 470 employees work at a total of seven loca­ti­ons world­wide for UNITED Marke­ting Tech­no­lo­gies, which combi­nes the advan­ta­ges of large holists and a large number of small specia­lists. The port­fo­lio and size of the UNITED compa­nies thus give DuMont a unique posi­tio­ning in the global MarTech land­scape. UNITED Marke­ting Tech­no­lo­gies is a 100 percent subsi­diary of the family-owned company DuMont.

arte­gic —
arte­gic was foun­ded in 2005 and employs over 70 people. The company offers SaaS marke­ting auto­ma­tion solu­ti­ons that enable custo­mers to deve­lop and auto­mate complex digi­tal campaigns in real time. The custo­mer base includes Payback, BMW, DHL, Ameri­can Express and a total of one third of the German DAX companies.

Main Capi­tal Partners

Main Capi­tal Part­ners is a leading soft­ware inves­tor in the Bene­lux, DACH region and the Nordic count­ries. Main has nearly 20 years of expe­ri­ence in streng­thening soft­ware compa­nies and works closely with the manage­ment teams of its port­fo­lio compa­nies as a stra­te­gic part­ner to realize sustainable growth and build excel­lent soft­ware groups. Main employs over 55 people and has offices in The Hague, Stock­holm, Düssel­dorf, Antwerp and the USA (Boston). As of Octo­ber 2021, Main has over €2.2 billion in assets under manage­ment. Main has inves­ted in more than 150 soft­ware compa­nies to date. These compa­nies have crea­ted jobs for about 9000 employees.

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