Keller Sports secures new double-digit million growth round
Munich — The company Keller Sports reports a double-digit million investment from a new financing round with main investor Reimann Investors and co-investor group as new investor. It is to be used primarily for the further development of the product portfolio.
With a double-digit million investment, Keller Sports aims to accelerate its expansion in the market and further sharpen its premium positioning. According to the company, the funds will primarily be used for the further development of the new premium lifestyle platform Keller x, the rewards app Keller sMiles, and the further expansion of premium membership.
With the growth financing, main investor Reimann Investors expands its commitment and is strengthened by the Co-Investor Group as a new investor. According to Keller Sports, all existing investors will remain on board. In addition to the equity financing, Commerzbank and Deutsche Handelsbank are also increasing their debt capital commitment by an additional double-digit million amount in order to provide optimum financial support for the strong growth of Keller Sports.
“It is by far the largest financing round for us and a milestone in the history of Keller Sports,” explains co-founder and CEO Jakob Keller. “We are very pleased that we have been able to further expand the very good cooperation with Reimann Investors and to inspire an additional lead investor for our concept with the Co-Investor Group. These two investors have extensive experience with fast-growing companies and an excellent network. We are thus optimally positioned for the ambitious goals of the coming years.”
“We have been watching the Keller Sports team for some time and are impressed by the rare combination of medium-sized virtues with a good risk-reward balance and the scalability of modern, data-driven online business models,” says Moritz Ohlenschlager, managing partner of the co-investor group, explaining the motivation for the investment. The clear customer focus on demanding and enthusiastic athletes, the continuous development and implementation of innovative digital concepts, the intelligent dovetailing of the online and offline worlds, and not least the motivated and experienced founding and management team had convinced the group. Keller Sports is in the best possible position to position itself as a sustainable winner in the sports market.
According to CEO Jakob Keller, the investment funds are to be invested specifically in expanding the premium positioning, in the Keller sMiles app, in establishing the premium lifestyle destination Keller x, and in expanding premium membership.
“As a leading premium digital provider of sports services and products with premium membership as a core element and with very close and trusting relationships with the world’s most important sports brands, the company has the optimal prerequisites to successfully establish new digital value-added services such as premium membership and Keller sMiles in the market,” explains Dr. Michael Riemenschneider, Managing Director of Reimann Investors. “In addition, we see great potential in the lifestyle market, which the company will tap into via the new Keller x brand. We are convinced that Keller x has the chance to establish itself as one of the leading e‑commerce providers for sporty progressive lifestyle products, stories and services.”
About the Co-Investor Group
Founded in 2000, the Co-Investor Group consists of a network of entrepreneurs who invest their private money directly, i.e. without the intermediation of funds, in medium-sized growth companies in German-speaking countries. In this process, co-investor shareholders put up their own private money and offer exclusive co-investment opportunities to a narrow circle of entrepreneurial investors. — Co-Investor searches, evaluates and negotiates direct investments, supports medium-sized companies in growth phases and secures the interests of investors. Together with the entrepreneurial investors, the professional investment team and provided expertise from a stable network of entrepreneurs, Co-Investor is sustainably committed to medium-sized businesses.
About Reimann Investors
Reimann Investors is the business group and family office of members of the Reimann family of entrepreneurs who divested their interest in the former family business in the late 1990s. Since our founding in 2006, we have evolved from a single family office into a group of companies with Reimann Investors GmbH & Co. KGaA at its core as a family business and anchor investor, but which is also open to external investors. We focus our investments on two areas: Capital market investments and corporate investments.