Greenstorm secures million-dollar investment from Bregal Milestone
Berlin/ Kufstein — The Tyrolean company Greenstorm can be pleased about a multi-million investment: the European private equity firm Bregal Milestone invests a double-digit million amount. Greenstorm is a fast-growing provider in the field of e‑mobility and already cooperates with nearly 1,000 hotels, retailers and businesses in several European countries. The company operates a large fleet of e‑bikes and makes it possible to offer e‑bikes and e‑cars to its customers, guests and employees. Hotel businesses in particular benefit from this by increasing their occupancy rates and generating additional revenue. Following the rental, the bikes that have been used by the customers are comprehensively serviced and resold to the specialized trade and private individuals. The innovative combination of trends in e‑mobility and tourism ensures Greenstrom a market-leading position and makes it one of the fastest growing companies in Austria.
Cooperation to accelerate development
Greenstorm’s managing directors Richard Hirschhuber and Philipp Zimmermann (photo) want to use the cooperation with Bregal Milestone to once again accelerate the company’s growth, drive expansion and further develop the e‑commerce offering. With the networking of e‑mobility and tourism, the company wants to be a leader in Europe. Greenstorm has received several awards for its development in its still young past — such as the German Innovation Award and the Tyrolean Innovation Award. The team has been active in the mobility sector since 2009, and Greenstorm is currently represented in Austria, Germany, Switzerland, Italy, Croatia and Slovenia.
“Bregal Milestone’s investment and hands-on support will help us achieve our ambitious growth targets. We are pleased to have found an entrepreneurial partner with a broad international network. In the coming years, we will expand the successful Greenstorm model to additional customers and new regions, extend our leadership in the field of electromobility, and build a strong cross-national e‑commerce presence,” emphasize Greenstorm’s managing directors Richard Hirschhuber and Philipp Zimmermann.
“We are excited to work with the Greenstorm team to launch the next phase of growth. Greenstorm offers a unique e‑mobility proposition to its customers and the team’s strategy will drive strong growth in the coming years. Greenstorm’s e‑commerce presence in the mobility and travel space is particularly promising. We look forward to working together to further develop this aspect of the business and deliver profitable growth,” commented Jan Bruennler, Managing Partner at Bregal Milestone. The capital comes from Bregal Milestone’s €400 million fund dedicated to investments in high-growth European companies. The investment volume is usually between 20 and 60 million euros.
Greenstorm Mobility GmbH from Kufstein, Austria, provides its customers with e‑bikes, electric cars as well as charging stations with an innovative rental concept. Greenstorm’s customers include hotels, companies and retailers in Austria, Italy, Germany, Switzerland, Croatia and Slovenia. The hotel industry generates additional revenue and achieves higher occupancy rates by working with Greenstorm. At the end of the rental period, the company services the used top-of-the-line e‑bikes and offers them for sale. Here, Greenstorm has set itself the goal of becoming Europe’s largest dealer network for used top e‑bikes. With this concept, Greenstorm addresses not only B2B customers such as hoteliers and sports retailers, but also end customers.
Currently, the company employs 59 people. In 2017, it achieved fourth place in the growth ranking of Austrian companies. This year, Greenstorm not only received the Tyrolean Innovation Award, but was also honored with the German Innovation Award. In addition, Greenstorm was among the finalists of the EY Entrepreneur Of The Year competition in the “Start-ups” category. Internationally, the company is on an expansion course and, in addition to Austria, Germany, Switzerland and Italy, has also been active in Croatia and Slovenia since 2018. www.greenstorm.eu
Reed Smith and Eisenberger & Herzog as legal counsel.
Consultant Bregal Milestone:
Shearman & Sterling, Dorda Attorneys at Law, EY, Deloitte and OC&C Strategy Consultants supported.