Global Savings Group (GSG) and Pepper join forces
Munich, Germany — Global Savings Group (GSG) and Pepper.com (Pepper) have signed an agreement to unite the world’s largest shopping community with Europe’s leading shopping recommendations and shopping rewards company. The transaction represents the largest deal in the industry in 2022 and creates a European champion with a global presence.
Together, GSG and Pepper will form a multinational technology company that will empower shoppers in more than 20 markets to make better purchasing decisions. GSG and Pepper will jointly operate the world’s largest shopping community, shopping referral and rewards platform, connecting brands and retailers with consumers on more than 2 billion shopping trips annually.
“We are very excited about this landmark deal, which strengthens our leading position in Europe. Together with Pepper, we will play an even more significant role in the daily lives of consumers and transform and shape the future of our industry by creating a unique, impactful and even more comprehensive portfolio of shopping solutions with tremendous reach and benefits for consumers, brands, retailers and media companies. Together we will expand our transformative influence and drive GSG’s growth,” says Dr. Gerhard Trautmann, CEO of GSG.
“Our main focus has always been to provide our communities with the best and most comprehensive shopping solutions to save money. Our collaboration with GSG will greatly accelerate this process by enabling us to broaden our offering. Together, we have more than 20 years of experience in helping people make better buying decisions, and together we will provide even more rewarding shopping experiences. Our loyal customers and many more will benefit from our combined content and technologies,” comments Fabian Spielberger, CEO of Pepper.
GSG and Pepper are both market leaders in their fields and have expanded their shopping solutions through strategic acquisitions and organic growth. Following the acquisition of UK loyalty specialist Pouch in 2018, GSG acquired iGraal and Shoop, the leading French and German cashback providers, in 2020 and 2021 respectively, and most recently the Coupons.com brand and domain in the US. Pepper has always shared GSG’s goal of consolidating the industry’s fast-growing market and has been expanding internationally since 2014. Today, Pepper operates market-leading social commerce platforms such as Dealabs, hotukdeals and mydealz. Together, GSG and Pepper plan to develop and deploy additional technologies to build the leading platform for purchasing solutions and services and to continuously drive future growth in current and new markets and categories.
GSG is Europe’s leading shopping rewards company with an international presence in more than 20 markets. The company’s goal is to provide consumers with access to the best savings opportunities, cashback, deals, product inspiration, reviews, thereby enabling them to make optimal buying decisions. Founded in 2012, GSG is headquartered in Munich, Germany, and employs more than 700 people in 12 offices around the world.
Pepper.com is the world’s largest shopping community. From its headquarters in Berlin and offices in Guadalajara, London, Lyon and Winnipeg, Pepper Media Holding operates market-leading social commerce platforms such as Dealabs, hotukdeals and mydealz, which are used by 25 million consumers each month and influence 12,000 purchase decisions per minute. The company was founded in 2014 by Fabian Spielberger and Paul Nikkel.
Advisor Global Savings Group: McDermott Will & Emery, Munich
Dr. Philipp Schäuble (lead, employment law), Dr. Gero Burwitz (tax law), Jilali Maazouz (employment law, Paris); associates: Franziska Leubner (employment law), Anne-Lorraine Méreaux (employment law, Paris)