GCA Altium advises on the sale of Finanzen Group to Allianz X
Munich / Frankfurt — Allianz Group, through its digital investment unit Allianz X, acquires all shares in Finanzen Group, the operator of the leading European online marketplace for high-value customer contacts (leads) in the area of insurance and financial products. The seller is the US investment company Eli Global. As part of this sale process, which is one of the largest FinTech and InsurTech transactions in Germany to date, the investment bank GCA Altium acted as exclusive transaction advisor to the Finanzen Group shareholders.
The Finanzen Group, headquartered in Berlin, has been supporting insurance experts and financial advisors across Europe in digital acquisition since 2004 — in 2018 alone, more than 1.2 million new customer contacts (leads) were traded on the Finanzen Group platform. The unique marketplace acts as a bridge between prospective customers searching online and insurance and financial advisors operating offline, thus responding to the growing ROPO (“Research Online, Purchase Offline”) trend for more complex insurance and financial products. The company uses a technology platform developed in-house to bring together lead generators (including its own portal finanzen.de) and buyers in real time. Finanzen Group also acts as an online broker for certain insurance products in Germany and Switzerland.
Upon completion of the transaction, which is still subject to customary market approval procedures, Finanzen Group is to become an independent subsidiary of Allianz Group. The aim is to improve Allianz’s access to potential customers, support the success of agents and strengthen the distribution network. With the Finanzen Group, synergy potentials are to be tapped and its core business further expanded.
“Through its technology-driven and scalable business model, Finanzen Group can further benefit from the ongoing digitalization of the insurance and finance industry,” says Tobias Schultheiss, Managing Director at GCA Altium in Frankfurt. “The company is an excellent fit with Allianz’s digital strategy. We are convinced that Finanzen Group can continue to grow and fully realize its potential under the Allianz umbrella.” In the transaction, GCA Altium was able to draw on its particularly extensive expertise in FinTech and InsurTech.
About GCA Altium
GCA Altium is the European division of GCA. The global investment bank provides independent corporate finance advice in the fields of M&A, capital markets and debt advisory. With more than 300 experts in 21 locations, GCA is present in the most important markets in America, Europe and Asia and supports a wide range of clients — including large corporations and groups, financial investors as well as growth companies. www.gcaaltium.com