FOSTEC Ventures sells factor‑a shares to digital agency Dept
Stuttgart — Stuttgart-based investor FOSTEC Ventures is selling its stake in factor‑a to digital agency Dept. Both parties have agreed not to disclose the amount of the transaction.
The digital agency Dept acquires 100 percent of the shares in factor‑a. The specialist for marketplace technology and brand management on Amazon supports manufacturers and brands in presenting themselves optimally on Amazon and increasing their sales. Managing directors Marc Aufzug and Dominik Bors recognized early on that brand manufacturers who want to sell their products on Amazon need support in doing so. Since 2016, they have developed a range of services for this under the umbrella of factor‑a: Product Data Management, Search Marketing Campaigns, Amazon Advertising and Vendor Sales Excellence. A proprietary software solution, the factor‑a suite, rounds off the offering.
Factor‑a was supported in the development of the agency by co-partner and co-initiator of the company, Markus Fost (photo). His investment company FOSTEC Ventures, which also includes the strategy consulting boutique FOSTEC & Company, accompanied the development of factor‑a’s business model. Today, the agency is the leading specialist for marketplace technology and brand management on Amazon in Germany and works with the largest budget for Amazon Marketing Services from clients in Europe. factor‑a Managing Director Marc Aufzug: “The cooperation with FOSTEC Ventures on our entry into factor‑a was excellent. We were able to dock on easily, both as entrepreneurs and as managing directors. The team around Markus Fost supported us with their strategic expertise, which helped us to quickly develop a successful service and product portfolio with factor‑a, with which we were able to convince leading brand manufacturers in a very short time. That made it very easy for us to get started.” Together with co-managing director Dominik Bors, he led factor‑a to an eight-figure company valuation on the market.
“That’s what every founder wants,” says Markus Fost, founder and managing director of FOSTEC Ventures. He adds, “We see ourselves as an entrepreneur-investor that not only provides financing, but also supports smart founders with promising digital ideas with know-how and market access.”
About Fostec Ventures
FOSTEC Ventures is a private equity firm that focuses on start-ups and SMEs in Europe as a company builder. We operate across industries with a particular affinity for the digital economy. As “entrepreneur-investors”, we not only provide the financing, but also actively contribute our many years of experience as entrepreneurs and managing directors. Therefore, for us, the investment of capital is only the beginning of a systematic and partnership-based further development for the long-term success of the company. We are your access to entrepreneurial expertise & capital!