Munich/ Berlin — Euro­pean food tech VC Five Seasons Ventures has again inves­ted in Munich-based fragrance startup air up. Five Seasons Ventures led the finan­cing round. Other exis­ting inves­tors such as PepsiCo, Ippen Digi­tal Media and Oyster Bay also parti­ci­pa­ted. The round has a volume of over € 40 million. The new invest­ment is inten­ded to drive inter­na­tio­nal expan­sion, the market launch of new flavors and bott­les, and the expan­sion of produc­tion facilities.

Lead inves­tor Five Seasons Ventures is a Paris-based Euro­pean venture capi­ta­list that aims to become the leading food tech VC in Europe, with an invest­ment focus on inno­va­tive tech­no­logy compa­nies across the food value chain. In addi­tion to the capi­tal, the VC also offers exten­sive tech­no­logy and food exper­tise as well as a large network with a wide range of indus­try cont­acts. Five Seasons Ventures’ port­fo­lio compa­nies also include compa­nies such as YFood Labs, Just Spices, Her1 or Nu Company (both from Germany).

air up is the world’s first drin­king system that can flavor water just by adding scent. The foun­ders want to reduce the exces­sive consump­tion of sugar in the form of soft drinks and juices, and at the same time save CO2 and plas­tic by redu­cing the use of disposable bott­les. air up GmbH was foun­ded in 2019 and is head­quar­te­red in the heart of Munich. The star­ter sets and fragrance pods are available at, on Amazon and at selec­ted retail­ers such as Ross­mann. The foun­ders of Air Up (photo) are Jannis Koppitz, Tim Jäger, Fabian Schlang, Chris­tian Hauth, Simon Nueesch, Lena Jüngst, Jenna Wich­mann, Chris­tian Demers.

Advi­sor Five Seasons Ventures: YPOG in Berlin
Dr. Frede­rik Gärt­ner (Corporate/Venture Capi­tal), Partner
Dr. Bene­dikt Flöter (IP/IT), Senior Associate
Jonas Huth (Corporate/Venture Capi­tal), Associate
Alex­an­der Sekunde (Corporate/Venture Capi­tal), Associate

About YPOG
YPOG is a specia­list tax and commer­cial law firm, opera­ting in the core areas of corpo­rate, funds, liti­ga­tion, tax, tran­sac­tions, IT/IP and nota­rial services. The YPOG team advi­ses a wide variety of clients. These include emer­ging tech­no­logy compa­nies and family-run medium-sized enter­pri­ses as well as corpo­ra­ti­ons and private equity/venture capi­tal funds. Since its foun­da­tion in 2017, the firm has become one of the leading addres­ses for venture capi­tal, private equity and fund struc­tu­ring in Germany. The firm and its part­ners are natio­nally and inter­na­tio­nally ranked by JUVE, Best Lawy­ers, Legal 500, Focus, and Cham­bers and Part­ners. Today, YPOG employs more than 70 expe­ri­en­ced lawy­ers, tax advi­sors, tax specia­lists and a notary in three offices in Berlin, Hamburg and Colo­gne. For more infor­ma­tion: and

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