Five Seasons Ventures leads €40m round at air up
Munich/ Berlin — European food tech VC Five Seasons Ventures has again invested in Munich-based fragrance startup air up. Five Seasons Ventures led the financing round. Other existing investors such as PepsiCo, Ippen Digital Media and Oyster Bay also participated. The round has a volume of over € 40 million. The new investment is intended to drive international expansion, the market launch of new flavors and bottles, and the expansion of production facilities.
Lead investor Five Seasons Ventures is a Paris-based European venture capitalist that aims to become the leading food tech VC in Europe, with an investment focus on innovative technology companies across the food value chain. In addition to the capital, the VC also offers extensive technology and food expertise as well as a large network with a wide range of industry contacts. Five Seasons Ventures’ portfolio companies also include companies such as YFood Labs, Just Spices, Her1 or Nu Company (both from Germany).
air up is the world’s first drinking system that can flavor water just by adding scent. The founders want to reduce the excessive consumption of sugar in the form of soft drinks and juices, and at the same time save CO2 and plastic by reducing the use of disposable bottles. air up GmbH was founded in 2019 and is headquartered in the heart of Munich. The starter sets and fragrance pods are available at www.air-up.com, on Amazon and at selected retailers such as Rossmann. The founders of Air Up (photo) are Jannis Koppitz, Tim Jäger, Fabian Schlang, Christian Hauth, Simon Nueesch, Lena Jüngst, Jenna Wichmann, Christian Demers.
Advisor Five Seasons Ventures: YPOG in Berlin
Dr. Frederik Gärtner (Corporate/Venture Capital), Partner
Dr. Benedikt Flöter (IP/IT), Senior Associate
Jonas Huth (Corporate/Venture Capital), Associate
Alexander Sekunde (Corporate/Venture Capital), Associate
YPOG is a specialist tax and commercial law firm, operating in the core areas of corporate, funds, litigation, tax, transactions, IT/IP and notarial services. The YPOG team advises a wide variety of clients. These include emerging technology companies and family-run medium-sized enterprises as well as corporations and private equity/venture capital funds. Since its foundation in 2017, the firm has become one of the leading addresses for venture capital, private equity and fund structuring in Germany. The firm and its partners are nationally and internationally ranked by JUVE, Best Lawyers, Legal 500, Focus, and Chambers and Partners. Today, YPOG employs more than 70 experienced lawyers, tax advisors, tax specialists and a notary in three offices in Berlin, Hamburg and Cologne. For more information: www.ypog.law and www.linkedin.com/company/ypog.