Exit for Main Capital Partners: Sale of Optimizers to Orisha

Photo: Charly Zwem­s­tra, Foun­der and CEO of Main Capi­tal Part­ners BV (© Main Capital)
15. May 2024

The Hague — Main Capi­tal Part­ners is plea­sed to announce the successful sale of the Dutch company Opti­mi­zers to Orisha. Orisha is a French provi­der of busi­ness soft­ware for the cons­truc­tion, real estate, retail/wholesale and health­care sectors, supported by TA Asso­cia­tes. During the part­ner­ship with Main, Opti­mi­zers trans­for­med its profile into a compre­hen­sive Euro­pean e‑commerce enablem­ent soft­ware provi­der, offe­ring its inter­na­tio­nal custo­mer base valuable solu­ti­ons to improve their e‑commerce proces­ses across the entire value chain.

Main Capi­tal Part­ners made its stra­te­gic invest­ment in Opti­mi­zers in 2019. With Main’s support, Opti­mi­zers has expan­ded its product offe­ring into a compre­hen­sive e‑commerce soft­ware suite and further streng­the­ned its inter­na­tio­nal presence in North West Europe and the USA and curr­ently employs around 170 people.

Under Main’s leader­ship, Opti­mi­zers has signi­fi­cantly expan­ded its addressa­ble market and grown its soft­ware busi­ness both orga­ni­cally and through three stra­te­gic (inter­na­tio­nal) acqui­si­ti­ons. As a result, recur­ring income increased seven­fold during this period. Opti­mi­zers is well posi­tio­ned to capi­ta­lize on these succes­ses in the coming years and is now supported by Orisha.

Stefan van Digge­len, CEO of Opti­mi­zers, comm­ents on the merger with Orisha: “We can look back on a fruitful colla­bo­ra­tion with Main, in which we were able to signi­fi­cantly expand our market posi­tion and also opti­mize our orga­niza­tio­nal effi­ci­ency in order to increase the over­all perfor­mance of the company. We look forward to opening this new chap­ter for Opti­mi­zers toge­ther with Orisha. This part­ner­ship not only impro­ves our access to addi­tio­nal exper­tise and expe­ri­ence, but more importantly streng­thens our ability to provide a consis­tent trading expe­ri­ence to our custo­mers worldwide.”

“We are deligh­ted to announce this important mile­stone for Orisha. The acqui­si­tion of Opti­mi­zers opens up exci­ting new pros­pects for the Group. Thanks to this tran­sac­tion, Orisha will become a major player in omnich­an­nel unified commerce in Europe and will actively parti­ci­pate in the trans­for­ma­tion of this sector. We look forward to comple­ting this tran­sac­tion with Main Capi­tal and explo­ring the new growth oppor­tu­ni­ties it pres­ents us with,” adds Jacques Olli­vier, CEO of Orisha.

Ivo van Deude­kom, Invest­ment Direc­tor at Main Capi­tal and member of the Super­vi­sory Board of Opti­mi­zers, concludes: “Through Main’s specia­li­zed invest­ment stra­tegy, we have helped the company trans­form into a resi­li­ent busi­ness model by incre­asing the propor­tion of the company’s recur­ring revenues.

Strong (inter­na­tio­nal) auto­no­mous growth, comple­men­ted by three stra­te­gic add-on acqui­si­ti­ons, follo­wed by strong up- and cross-sell execu­tion, resul­ted in a seven-fold increase in recur­ring reve­nues. We congra­tu­late Opti­mi­zers on this successful sale to Orisha; we believe Orisha is a perfect new home for Opti­mi­zers to conti­nue this impres­sive growth story.”

About Opti­mi­zers

Opti­mi­zers, foun­ded in 2006, is a compre­hen­sive Euro­pean provi­der of e‑commerce enablem­ent soft­ware and offers a versa­tile plat­form of solu­ti­ons for B2B and B2C digi­tal commerce excel­lence under three strong brands: Tweak­wise, Core-suite and Vendre. Opti­mi­zers’ soft­ware suite enables its custo­mers to improve their e‑commerce proces­ses across the entire value chain. It includes search & disco­very solu­ti­ons, e‑commerce plat­form and sales portal rela­ted solu­ti­ons, sales force soft­ware, warehouse manage­ment & EDI soft­ware solu­ti­ons and a driver appli­ca­tion for trans­por­ta­tion & (home) deli­very. The suite is deli­vered to a variety of indus­tries in more than 25 count­ries. The company is head­quar­te­red in Nijkerk, the Nether­lands, and has subsi­dia­ries in the Nether­lands, Sweden (Stock­holm) and the USA (New York). It employs around 170 people and supplies almost 1,500 custo­mers worldwide.

About Main Capi­tal Partners

Main Capi­tal Part­ners is a leading soft­ware inves­tor in the Bene­lux, DACH region, the Nordics and the United States with appro­xi­m­ately EUR 6 billion in assets under manage­ment. Main has more than 20 years of expe­ri­ence in streng­thening soft­ware compa­nies and works closely with the manage­ment teams in its port­fo­lio as a stra­te­gic part­ner to achieve profi­ta­ble growth and larger, outstan­ding soft­ware groups. As a leading soft­ware inves­tor mana­ging private equity funds in Northwest Europe and North America, Main employs 70 people in its offices in The Hague, Düssel­dorf, Stock­holm, Antwerp and an affi­lia­ted office in Boston. Main main­ta­ins an active port­fo­lio of over 45 soft­ware compa­nies. The under­ly­ing port­fo­lio employs over 12,000 people. Through the Main Social Insti­tute, Main supports students with grants and scho­lar­ships to study compu­ter science at tech­ni­cal univer­si­ties and univer­si­ties of applied scien­ces.


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