Exit: ADCURAM sells WOUNDWO sunlight design to SFPI Group

Photo: Dr. Phil­ipp Gusinde, Member of the Board of Direc­tors of the ADCURAM Group in Munich
23. June 2022

Munich — The Munich-based indus­trial holding ADCURAM Group has sold its stake in the WOUNDWO Group, based in Graz, Austria. The acqui­rer is the Paris-based listed indus­trial group SFPI Group. ADCURAM has accom­pa­nied WOUNDWO inten­si­vely over the past years, repo­si­tio­ned it and success­fully deve­lo­ped it further. Toge­ther with the manage­ment, the turno­ver could be incre­a­sed by more than 50% during this time and the inno­va­tive strength could be signi­fi­cantly streng­t­he­ned. The tran­sac­tion, the details of which have been agreed not to be disc­lo­sed, is still subject to appro­val by the rele­vant anti­trust autho­ri­ties and is expec­ted to be comple­ted by the end of July.

WOUNDWO was foun­ded in 1952 as a trading company in Graz, Austria, and is today a renow­ned quality supplier of sun protec­tion solu­ti­ons with 60 million euros in sales and around 310 employees. WOUNDWO holds a market-leading posi­tion in Austria and is also active in France, Germany and Switz­er­land as well as other coun­tries. The product port­fo­lio of the tradi­tio­nal company inclu­des awnings, exter­nal vene­tian blinds, roller shut­ters, insect screen products and inte­rior privacy and sun protec­tion systems. As an inter­na­tio­nal supplier of high-quality products ‘made in Austria’, WOUNDWO addres­ses the current mega­trends of outdoor living, sustaina­bi­lity and energy effi­ci­ency in the growth market of sun protection.

ADCURAM acqui­red WOUNDWO at the end of 2015. Since then, a stra­tegy for inter­na­tio­na­liz­a­tion has been imple­men­ted with a focus on markets borde­ring Austria. At the same time, WOUNDWO’s exper­tise in textile shading systems was further expan­ded and ancho­red in the market. With the estab­lish­ment of an expe­ri­en­ced, power­ful manage­ment team, it was possi­ble to conti­nuously imple­ment process opti­miz­a­ti­ons and conso­li­date produc­tion at three produc­tion sites in Austria and the Czech Repu­blic. Further deve­lo­p­ment steps in terms of product port­fo­lio and addi­tio­nal inter­na­tio­nal growth are also planned.

“As a market-leading company in Austria, espe­cially in the area of awnings, WOUNDWO was already excel­lently posi­tio­ned at the time of our invest­ment in 2015. Toge­ther with the manage­ment, we have succee­ded in setting up the company for sustainable success inter­na­tio­nally as well. Our opera­tio­nal support has crea­ted the condi­ti­ons for further growth,” explains ADCURAM part­ner Dr. Phil­ipp Gusinde (photo © ADCURAM). Jochen Engelke, member of the advi­sory board of WOUNDWO, adds: “WOUNDWO is an agile, inno­va­tive company with a strong team. We are very happy to have found a part­ner in the SFPI Group that is as entre­pre­neu­rial as it is inno­va­tive and has a lot of expe­ri­ence in the sun protec­tion sector. We wish our colleagues at WOUNDWO all the best on their conti­nued growth path.”

“Over the past years, ADCURAM has posi­tio­ned WOUNDWO as a major player in the Austrian sun protec­tion market with high commit­ment, detailed busi­ness under­stan­ding and stra­te­gic skills. This has been a great time for the company and for us as mana­ging direc­tors. Now we are looking forward to deve­lo­ping WOUNDWO into the next phase of the company with the SFPI Group as a strong, stra­te­gic inves­tor,” explain Alex­an­der Foki and Wolf­gang Kuss, mana­ging direc­tors of WOUNDWO.


ADCURAM is a priva­tely owned indus­trial group. ADCURAM acqui­res compa­nies with poten­tial and deve­lops them actively and sustainably. For the future growth of the Group, the capi­­tal-strong indus­trial holding company has a total of 300 million euros avail­able for acqui­si­ti­ons. With the help of its own 40-strong team of experts, the indus­trial holding company conti­nues to deve­lop the port­fo­lio compa­nies stra­te­gi­cally and opera­tio­nally. Toge­ther, the Group gene­ra­tes sales of around 730 million euros world­wide with nine holdings and more than 4,500 employees.

ADCURAM sees itself as an entre­pre­neu­rial inves­tor and invests in succes­sion plans and corpo­rate spin-offs.

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