EMH Partners acquire majority stake in AVANTGARDE
Munich — McDermott Will & Emery has provided comprehensive legal advice to funds advised by EMH Partners on the acquisition of a majority stake in AVANTGARDE Gesellschaft für Kommunikation (AVANTGARDE). The sellers of the shares are the growth investor AFINUM and the AVANTGARDE management team, which will continue to hold a significant stake in the company.
AVANTGARDE is Germany’s leading service provider in the field of brand experience. In addition to its headquarters in Munich, the Group is represented at five other locations in Germany as well as in Austria, Switzerland, Great Britain, Dubai, China and Brazil. Its customers are primarily international blue-chip companies. In fiscal year 2018, AVANTGARDE generated fee revenue of more than 80 million euros.
EMH Partners is a European investment company by entrepreneurs for entrepreneurs, founded by brothers Sebastian and Maximilian Kuss (photo left). The next-generation private equity firm bridges the gap between venture capital and buyout funds by supporting the growth of medium-sized companies with capital and digitization expertise. With its seventh investment in total, EMH is entering the brand experience market segment. Previous investments advised by EMH include Brainlab, a global leader in software-enabled medical technology; Occhio, a leading German manufacturer of high-quality lighting; and Design Offices, the German industry leader in corporate coworking.
Advisors to EMH Partners: McDermott Will & Emery
Dr. Nikolaus von Jacobs (Lead Partner)Dr. Tobias Koppmann (both Private Equity, Munich), Dr. Germar Enders, Dr. Nadine Hartung (both Counsel, both Private Equity, Munich), Steffen Woitz (IP Litigation, Munich), Nina Siewert (Tax, Frankfurt), Marcus Fischer (Counsel, Tax, Frankfurt), Dr. Thomas Gennert, Dr. Sandra Urban-Crell (both Labor Law, Düsseldorf), Dr. Oliver Hahnelt (Finance, Frankfurt), Nikolas Koutsós (Counsel, Finance, Düsseldorf). Oliver Hahnelt (Finance, Frankfurt), Nikolas Koutsós (Counsel, Finance, Düsseldorf); Associates: Matthias Weingut, Robert Feind, Frank Weiss (all Private Equity, Munich), Colin Winterberg, Josepha Hettich (both Labor Law, Düsseldorf), Dr. Richard Gräbener, Dr. Philip Uecker (both IP Litigation, Munich and Düsseldorf)
Inhouse: Dirk Kramer (General Counsel)