Eckes-Granini acquires stake in smoothie producer true fruits
Frankfurt — The Eckes-Granini Group has acquired a 35% stake in true fruits GmbH, Bonn, through Eckes-Granini Beteiligungsverwaltung GmbH. The transaction is subject to approval by the relevant antitrust authorities. Founded as recently as 2006, true fruits is one of the leading suppliers of smoothies in Germany with sales of EUR 43 million (2017). At the same time, the company repeatedly makes headlines with its headline-grabbing advertising campaigns.
The smoothies market is considered one of the fastest-growing areas of the industry. The founders of true fruits will remain operationally responsible as shareholders and managing directors. The parties have agreed not to disclose the transaction volume.
Eckes-Granini is one of the most important brand manufacturers of fruit juices and fruit-based soft drinks in Europe and is best known for brands such as granini, Pago, hohes C, Joker, Rynkeby and YO Syrup. Eckes-Granini was comprehensively advised on the transaction by Reed Smith under the leadership of Frankfurt-based Corporate Partner Dr. Andreas Jürgens and Associate Dr. Philip Schmidt. Dr. Jürgens has a long-standing client relationship with Eckes-Granini in which he has already advised on several transactions.
Based on this relationship, Reed Smith now came into play for Eckes-Granini for the first time. Consultant Eckes-Granini Reed Smith:
Dr. Andreas Jürgens, Dr. Philip Schmidt (both Corporate/M&A, Lead), Tilman Siebert (Partner), Helge Aulmann (Associate) (both Merger Control), Dr. Anette Gärtner (Partner), Iris Kruse (Associate) (both IP), Dr. Marc Spielberger (Partner), Claudia Kuhn (Associate) (both Employment) END About Reed Smith Reed Smith is one of the leading international law firms with more than 1,700 lawyers in 27 offices in Europe, the US, the Middle East and Asia. For more information, visit www.reedsmith.com.