DPE exit: Mapp acquires German customer intelligence market leader
Munich — DPE Deutsche Private Equity (DPE) has sold its minority stake in Webtrekk GmbH to US-based Mapp Digital US, LLC, San Diego. Mapp is one of the world’s largest providers of marketing technology. With now more than 140 employees, Webtrekk has established itself as one of the market-leading premium customer analytics platforms in Europe since DPE participated with growth financing in 2014. Webtrekk supports its customers in understanding and analyzing the behavior of their website and app users across devices and applying it specifically to marketing measures. Webtrekk’s customers include, for example, ProSiebenSat1 Media AG, FlixBus, Porsche and ING. The transaction is still subject to the usual reservations — including approval by the competition authorities.
Mapp provides digital marketing solutions that combine customer acquisition and retention on a simple platform with integrated cross-channel capabilities. Headquartered in San Diego with global offices in eight countries, Mapp is a portfolio company of Marlin Equity Partners, a global investment firm with over $6.7 billion in assets under management.
Advisors to Mapp Digital US/ Marlin Equity Partners: Heuking Kühn Lüer Wojtek
A team led by Dr. Marc Scheunemann advised U.S. marketing technology company Mapp Digital US, LLC on its acquisition of Webtrekk, the German market leader for marketing analytics and customer intelligence. The seller is DPE Deutsche Private Equity and other co-investors. The transaction is expected to close in the second quarter of 2019. The closing of the transaction is still subject to approval by the relevant antitrust authorities.