Digital Publishing: LionsHome Acquires Franke Media
Hamburg / Berlin / Oisterwijk — LionsHome, together with its majority shareholder Waterland Private Equity, is working at full speed on the further development of a European digital publishing group: Following the successful integration of the product comparison platform Fashiola, LionsHome has now acquired the Dutch operator of deal & coupon portals Franke Media B.V..
LionsHome GmbH from Berlin, which has been in existence since 2014, has developed into a leading product comparison platform for Home & Living and is now one of the largest European furnishing portals with over three million users in ten countries every month. In 2022, the majority investment by growth investor Waterland marked the start of the development of a leading European commerce content group that will aggregate a wide range of digital publishing models, e‑commerce & e‑service verticals, and geographic markets under one roof. A first milestone in this strategy was reached within a very short time in mid-2022 with the acquisition of Fashiola, which makes the online offerings of a large number of leading fashion brands comparable for its users in more than 25 countries.
Franke Media, a leading operator of deal & coupon portals, has now joined the group as its newest member, having built the most visited discount websites in the Netherlands and Belgium since its inception in 2012. On Acties.nl and Deals.be, every month more than 1.5 million unique visitors find coupons and promotions that come from partnerships with major national and international brands such as bol.com, Amazon, ASOS, H&M, Nike and HEMA. The seller of the shares is founder Vince Franke, who will remain on board as CEO of Franke Media and will take a reverse stake in the Group as part of the transaction.
“At Waterland, we have always focused on long-term and successful buy & build strategies, establishing tomorrow’s market leaders in exciting growth markets — LionsHome is no exception. The Group is ideally positioned to become one of the leading partners for commerce content advertising with broad coverage of vertical and geographic e‑commerce markets as well as digital publishing models. We look forward to working with Vince Franke and his team — they are very ambitious and excellently positioned in terms of SEO expertise,” said Dr. Carsten Rahlfs, Managing Partner at Waterland (Photo © Waterland).
“The acquisition of Franke Media marks another important step towards our vision of supporting users across all channels in their purchasing decisions,” added Michael Röcker, CEO of LionsHome and the Group. “By expanding our Deals & Coupons capabilities, we will be able to offer our partners even more attractive advertising opportunities in the future.”
“We are very excited to be working with LionsHome and Fashiola to build a leading European digital publishing group. Our goals align perfectly with those of LionsHome and Waterland,” explains Vince Franke, founder and CEO of Franke Media. “Thanks to this partnership, we can accelerate our international expansion and help even more online shoppers in Europe save on their online purchases.”
With around 100 million users a year, product comparison website operator LionsHome is one of Europe’s leading digital publishing houses. LionsHome offers an innovative online service to browse furniture and home accessories as well as fashion from a variety of stores at a glance and compare offers. The company was founded in 2014 by Christoph Königer and Michael Röcker in Berlin and has since become one of the fastest growing digital brands in the home & living sector. LionsHome was named a Digital100 winner by SimilarWeb in 2022, making it one of the top ten fastest-growing digital brands in the Home & Living segment. The add-on Fashiola was acquired in July 2022 and expanded the product portfolio into the fashion segment.
About Franke Media B.V.
Franke Media, based in Oisterwijk, is one of the leading companies in the Dutch affiliate marketing world and operates Acties.nl and Deals.be, the most visited discount websites in the Netherlands and Belgium. Across all platforms, more than 1.5 million users a month become aware of the wide range of discount and special offers on the web pages. The team ensures that visitors always find the most interesting and favorable discounts and special offers, ensuring satisfied customers and maximum results for partners. Partnerships exist with numerous major national and international brands, including bol.com, Amazon, ASOS, H&M, Nike and HEMA, among others.
Waterland is an independent private equity investment firm that helps companies realize their growth plans. With substantial financial support and industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland has offices in the Netherlands (Bussum), Belgium (Antwerp), France (Paris), Germany (Hamburg, Munich), Poland (Warsaw), the UK (London, Manchester), Ireland (Dublin), Denmark (Copenhagen), Norway (Oslo), Spain (Barcelona) and Switzerland (Zurich). Currently, approximately 14 billion euros in equity funds are under management.
Waterland has consistently outperformed with its investments since its inception in 1999. The firm ranks fourth globally in the HEC/Dow Jones Private Equity Performance Rankings (January 2023) and seventh among global private equity firms in the Preqin Consistent Performers in Global Private Equity & Venture Capital Report 2022.