Digital Publishing: LionsHome Acquires Franke Media

Photo: Dr. Cars­ten Rahlfs, Mana­ging Part­ner at Water­land (Photo © Waterland)
14. March 2023

Hamburg / Berlin / Oister­wijk — Lions­Home, toge­ther with its majo­rity share­hol­der Water­land Private Equity, is working at full speed on the further deve­lo­p­ment of a Euro­pean digi­tal publi­shing group: Follo­wing the successful inte­gra­tion of the product compa­ri­son plat­form Fashiola, Lions­Home has now acqui­red the Dutch opera­tor of deal & coupon portals Franke Media B.V..

Lions­Home GmbH from Berlin, which has been in exis­tence since 2014, has deve­lo­ped into a leading product compa­ri­son plat­form for Home & Living and is now one of the largest Euro­pean furnis­hing portals with over three million users in ten count­ries every month. In 2022, the majo­rity invest­ment by growth inves­tor Water­land marked the start of the deve­lo­p­ment of a leading Euro­pean commerce content group that will aggre­gate a wide range of digi­tal publi­shing models, e‑commerce & e‑service verti­cals, and geogra­phic markets under one roof. A first mile­stone in this stra­tegy was reached within a very short time in mid-2022 with the acqui­si­tion of Fashiola, which makes the online offe­rings of a large number of leading fashion brands compa­ra­ble for its users in more than 25 countries.

Franke Media, a leading opera­tor of deal & coupon portals, has now joined the group as its newest member, having built the most visi­ted discount websites in the Nether­lands and Belgium since its incep­tion in 2012. On and, every month more than 1.5 million unique visi­tors find coupons and promo­ti­ons that come from part­ner­ships with major natio­nal and inter­na­tio­nal brands such as, Amazon, ASOS, H&M, Nike and HEMA. The seller of the shares is foun­der Vince Franke, who will remain on board as CEO of Franke Media and will take a reverse stake in the Group as part of the transaction.

“At Water­land, we have always focu­sed on long-term and successful buy & build stra­te­gies, estab­li­shing tomorrow’s market leaders in exci­ting growth markets — Lions­Home is no excep­tion. The Group is ideally posi­tio­ned to become one of the leading part­ners for commerce content adver­ti­sing with broad coverage of verti­cal and geogra­phic e‑commerce markets as well as digi­tal publi­shing models. We look forward to working with Vince Franke and his team — they are very ambi­tious and excel­lently posi­tio­ned in terms of SEO exper­tise,” said Dr. Cars­ten Rahlfs, Mana­ging Part­ner at Water­land (Photo © Waterland).

“The acqui­si­tion of Franke Media marks another important step towards our vision of support­ing users across all chan­nels in their purcha­sing decis­i­ons,” added Michael Röcker, CEO of Lions­Home and the Group. “By expan­ding our Deals & Coupons capa­bi­li­ties, we will be able to offer our part­ners even more attrac­tive adver­ti­sing oppor­tu­ni­ties in the future.”

“We are very exci­ted to be working with Lions­Home and Fashiola to build a leading Euro­pean digi­tal publi­shing group. Our goals align perfectly with those of Lions­Home and Water­land,” explains Vince Franke, foun­der and CEO of Franke Media. “Thanks to this part­ner­ship, we can acce­le­rate our inter­na­tio­nal expan­sion and help even more online shop­pers in Europe save on their online purchases.”

About Lions­Home

With around 100 million users a year, product compa­ri­son website opera­tor Lions­Home is one of Europe’s leading digi­tal publi­shing houses. Lions­Home offers an inno­va­tive online service to browse furni­ture and home access­ories as well as fashion from a variety of stores at a glance and compare offers. The company was foun­ded in 2014 by Chris­toph Köni­ger and Michael Röcker in Berlin and has since become one of the fastest growing digi­tal brands in the home & living sector. Lions­Home was named a Digital100 winner by Simi­lar­Web in 2022, making it one of the top ten fastest-growing digi­tal brands in the Home & Living segment. The add-on Fashiola was acqui­red in July 2022 and expan­ded the product port­fo­lio into the fashion segment.

About Franke Media B.V.

Franke Media, based in Oister­wijk, is one of the leading compa­nies in the Dutch affi­liate marke­ting world and opera­tes and, the most visi­ted discount websites in the Nether­lands and Belgium. Across all plat­forms, more than 1.5 million users a month become aware of the wide range of discount and special offers on the web pages. The team ensu­res that visi­tors always find the most inte­res­t­ing and favorable discounts and special offers, ensu­ring satis­fied custo­mers and maxi­mum results for part­ners. Part­ner­ships exist with nume­rous major natio­nal and inter­na­tio­nal brands, inclu­ding, Amazon, ASOS, H&M, Nike and HEMA, among others.

About Water­land

Water­land is an inde­pen­dent private equity invest­ment firm that helps compa­nies realize their growth plans. With substan­tial finan­cial support and indus­try exper­tise, Water­land enables its port­fo­lio compa­nies to achieve acce­le­ra­ted growth both orga­ni­cally and through acqui­si­ti­ons. Water­land has offices in the Nether­lands (Bussum), Belgium (Antwerp), France (Paris), Germany (Hamburg, Munich), Poland (Warsaw), the UK (London, Manches­ter), Ireland (Dublin), Denmark (Copen­ha­gen), Norway (Oslo), Spain (Barce­lona) and Switz­er­land (Zurich). Curr­ently, appro­xi­m­ately 14 billion euros in equity funds are under management.

Water­land has consis­t­ently outper­for­med with its invest­ments since its incep­tion in 1999. The firm ranks fourth globally in the HEC/Dow Jones Private Equity Perfor­mance Rankings (Janu­ary 2023) and seventh among global private equity firms in the Preqin Consis­tent Perfor­mers in Global Private Equity & Venture Capi­tal Report 2022.


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