Bayern Kapital invests again in SaaS provider leadtributor
Landshut/Munich — Munich-based leadtributor GmbH raises its Series A financing round as planned and receives a seven-digit amount from existing investors as well as from a new investor. The young company intends to use the funds for further technical development of the product and to build up the distribution network in order to open up further markets. Bayern Kapital, an investor in leadtributor since June 2017, is also participating again in this Series A3 round together with the Swiss BaseTech Ventures AG and the former CEO of Sage Software GmbH, Peter Dewald. New on board is Hamm Management Consulting GmbH.
leadtributor GmbH has developed a software-as-a-service (SaaS) solution of the same name for companies from a wide range of industries whose sales channels are complex, multi-level and, to date, often organized manually. The starting point: These companies support their respective sales partners in generating demand and leads and invest marketing funds for this purpose. The contacts generated from marketing activities were previously forwarded manually to specialist dealers, distributors or sales partners. From this point on, companies have very limited or no overview of whether and to what intensity these leads are being followed up by the sales partner, what the current processing status is, and how many leads have been converted to actual orders. This need gave rise to the idea for leadtributor: In the course of the digitization wave, many companies have to solve the question of how to digitize their multi-level sales channels and collaboration with sales partners, which is currently difficult to map with common CRM systems. To date, there is no comparable solution on the market.
leadtributor’s customers include major international IT companies such as Adobe, Huawei, Sage and Haufe-Lexware. In addition, leadtributor had expanded its offering to other industries — whose starting points are similar to those of the IT industry and who use complex, indirect sales channels or offer products that require explanation. Even companies from the sanitary, heating, air-conditioning and building services engineering sectors are now part of the eleven-sector leadtributor customer portfolio.
Last year, leadtributor had already increased the Series A round from 2017 as planned and used these funds for the further development of the IT infrastructure and the hiring of new employees. leadtributor also made great progress on the earnings side: the young company now generates six times as much license revenue as before Bayern Kapital’s investment.
Roman Huber, Managing Director of Bayern Kapital, says: “The team of leadtributor has achieved a lot in the past months and is fully on schedule. The performance of the IT has been significantly improved and the data security has become a bit higher again. What is clear is that the market potential for leadtributor’s solution is there, as many companies need software to make progress in digitizing their own sales and business processes.”
About leadtributor GmbH
leadtributor GmbH was founded in 2015 and is based in Munich. The company develops and distributes leadtributor, the SaaS solution for lead management with sales partners. The software controls the rapid processing and monitoring of leads to sales partners. It is compatible with popular CRM systems and interfaces with marketing automation solutions. In this way, it guarantees absolute transparency of all channel activities 24 hours a day and improves coordination between marketing and sales departments. www.leadtributor.de
About Bayern Kapital
Bayern Kapital GmbH, based in Landshut, was founded in 1995 as a wholly owned subsidiary of LfA Förderbank Bayern on the initiative of the Bavarian state government. As the venture capital company of the Free State of Bavaria, Bayern Kapital provides equity capital to the founders of innovative high-tech companies and young, innovative technology companies in Bavaria. Bayern Kapital currently manages eleven investment funds with an investment volume of around 325 million euros. To date, Bayern Kapital has invested around 305 million euros of venture capital in over 270 innovative technology-oriented companies from a wide range of sectors, including life sciences, software & IT, materials & new materials, nanotechnology and environmental technology. As a result, more than 7,500 jobs have been permanently created in Bavaria in sustainable companies.