Munich — happybrush, the Munich-based start-up for electric toothbrushes and sustainable oral hygiene products, secures around EUR 4 million in a Series A financing round. BayBG as an existing investor and the family holding company of the Haniel Group as a newly acquired investor participated in the financing. LUTZ | ABEL provided comprehensive advice to BayBG in this financing round.
With over five million products sold, the young company is one of the fastest growing companies in Europe, according to the Financial Times, and is even ranked number 1 in the health sector. The start-up is also making a name for itself in terms of social commitment and sustainability and has, for example, been certified as a sustainable B‑corporation and awarded a “very good” rating by Ökotest (SuperGreen, 04/2021). With the fresh money from the investors, happybrush would like to position itself more strongly on the German market, for example with already announced innovations such as the toothbrush connected to an app, as well as expand into neighboring European countries with a basic product range.
Advisor BayBG: LUTZ | ABEL Rechtsanwalts PartG mbB
The consulting team around Jan-Phillip Kunz, LL.M. (lead) and Dr. Bernhard Noreisch, LL.M. (both VC/M&A) consisted of Ute Schenn, Nina Theresa Mutschler (both Commercial), Dr. Cornelius Renner, Isabelle Hohl (both IP Law), Claudia Knuth, Xenia Verspohl (both Labor Law) and Christoph Richter (Antitrust Law).