Walberg & Cie. supports start-up Flyby in financing round

Munich — The inter­na­tio­nal AdTech start-up Flyby has successfully comple­ted a further finan­cing round to drive forward the roll­out of its Smart Deli­very Boxes in Dubai, Munich and other markets.

The fully func­tional, street-legal Smart Deli­very Boxes are alre­ady in regu­lar opera­tion on the streets of Dubai and in the first fleets in Munich, where they are being scaled up toge­ther with leading deli­very plat­forms. After seve­ral years of pilot projects in seve­ral cities, Flyby’s paten­ted Smart Deli­very Box has reached market matu­rity and is now being produ­ced in incre­asing numbers. In Dubai and Munich, the boxes are alre­ady on the road in daily deli­very traf­fic, trans­forming deli­very vehic­les into cloud-enab­­led IoT units with digi­tal exte­rior displays, real-time track­ing and tele­me­try. Thanks to the combi­na­tion of appro­ved vehicle hard­ware, inte­gra­ted sensors, geo-track­ing and remo­tely controll­able LED displays, the solu­tion is fully marke­ta­ble and tested for daily road use. The visi­bi­lity of the Smart Deli­very Boxes in the city­scapes of Dubai and Munich under­lines the market accep­tance of the product and forms the basis for further roll­outs in other major inter­na­tio­nal cities. 

The new finan­cing round will be used in parti­cu­lar for the indus­trial scaling of produc­tion and the
further roll­out of addi­tio­nal series boxes in Dubai, Munich and the wider MENA and EU
region. The funds will also be used for the further deve­lo­p­ment of the cloud-based plat­form, data-driven
func­tions (tele­me­try, campaign analy­tics) and the expan­sion of the part­ner network with delivery
and e‑commerce plat­forms. Over the next few weeks, Flyby plans to signi­fi­cantly increase the number of Smart Deli­very Boxes deployed in the United Arab Emira­tes and trans­form exis­ting pilot projects into long-term commer­cial colla­bo­ra­ti­ons and part­ner­ships. The fleet deploy­ment alre­ady under­way will thus be used to further scale the busi­ness model as a combi­ned AdTech and analy­tics platform. 

Walberg & Cie. provi­ded compre­hen­sive corpo­rate law advice to Flyby and its foun­ders on the struc­tu­ring and imple­men­ta­tion of the follow-up finan­cing round. The focus was on the
design of a growth-orien­­ted invest­ment struc­ture, the coor­di­na­tion with a
inter­na­tio­nal group of inves­tors, as well as the contrac­tual repre­sen­ta­tion of the now achie­ved series matu­rity and the
plan­ned inter­na­tio­nal scaling. 

Advi­sor Flyby: Walberg Law Tax Stra­tegy GmbH & Cie. KG

Dr. Simon Sabel, photo © Wahl­berg, Mana­ging Part­ner, Corpo­rate, M&A (lead)
Marc Wies­ner, LL.M. (Yale), Corpo­rate, M&A

About Walberg & Cie.

Walberg Law Tax Stra­tegy GmbH & Cie. KG is a highly specia­li­zed legal and tax boutique withbased in Munich. The focus is on corpo­rate, M&A and tax with an empha­sis ontran­sac­tions, venture capi­tal, restruc­tu­ring and succes­sion solu­ti­ons. Restruc­tu­ring and succes­sion solu­ti­ons. The exper­tise ofWalberg Law Tax Stra­tegy GmbH & Cie. KG is regu­larly called upon at