Vertical Ads Group takes over DEFACTO GmbH

Nurem­berg — Future secu­red for DEFACTO GmbH — With the inte­gra­tion of the tech­no­logy busi­ness of the Erlan­­gen-based CRM agency Defacto into the Nure­m­­berg-based Verti­cal Ads Group, a future-orien­­ted solu­tion has been reali­zed. The conti­nua­tion of the tech divi­sion and the safe­guar­ding of tech­no­lo­gi­cal know-how are thus on a sustainable basis. 

Concen­tro Manage­ment AG successfully supported the struc­tu­red inves­tor process for DEFACTO GmbH
toge­ther with the insol­vency admi­nis­tra­tor Volker Böhm
of the law firm Schultze & Braun. In Novem­ber, the Verti­cal Ads Group in Nurem­berg took over thetech­ni­cal areas of Defacto. The employees at the
loca­tion in Erlan­gen bene­fit from this solution. 

The Verti­cal Ads Group star­ted as an affi­liate marke­ting network in 2006 and was foun­ded by CEO Ralf
Fischer. Accor­ding to the company, it now employs more than 200 peopleand gene­ra­ted reve­nue of EUR 156 million in 2024. The network opera­tes inter­na­tio­nally and has a total of ten bran­ches in Europe and South America. 

Defacto was foun­ded in Erlan­gen in 2001 and had recently come under pres­sure. Accor­ding to the insol­vency admi­nis­tra­tor, the reason for this was “unfo­re­seeable and short-term decli­nes in turno­ver due to the post­po­ne­ment and cancel­la­tion of plan­ned custo­mer orders”. Defacto was no longer able to close the
resul­ting liqui­dity gap on its own. The subsi­dia­ries Defacto Be/One and Cintel­lic Consul­ting Group are not affec­ted by the insol­vency of Defacto GmbH. 

“We would like to thank ever­yone invol­ved for the profes­sio­nal and trus­ting coope­ra­tion, the consis­t­ently solu­­tion-orien­­ted dialog, the struc­tu­red approach and the relia­ble and effi­ci­ent hand­ling of the tran­sac­tion,” said Prof. Dr. Alex­an­der Sasse,
Mana­ging Part­ner of Concen­tro Manage­ment AG.

Advi­sor DEFACTO GmbH: Concen­tro Manage­ment AG

Prof. Dr. Alex­an­der Sasse (Mana­ging Part­ner) and his team Johan­nes Dürr (Senior Project Mana­ger), Moritz Pech­stein (Consul­tant) and Barbara Hamela (Exter­nal Advi­sor) mana­ged the tran­sac­tion process. — www.concentro.de

Project team law firm Schultze und Braun:

Lawyer Volker Böhm