Startup SellerX: prominent Euro 100 million seed financing round

Photo: Cherry Ventures (logo), Felix Capi­tal as well as VC Triple­Point Capi­tal led the round
26. Novem­ber 2020

Berlin — SMP advi­sed the startup SellerX on its seed finan­cing round. The company’s equity and debt finan­cing was led by Cherry Ventures, Felix Capi­tal, and Sili­con Valley-based VC Triple­Point Capi­tal, tota­ling €100 million. Other inves­tors include Village Global and several busi­ness angels, inclu­ding Zalando co-foun­­­der David Schnei­der and former Amazon UK CEO Chris North.

SellerX says it plans to use the fresh capi­tal to acquire up to 40 Amazon stores over the next 18 months, as well as expand its team. A team led by SMP part­ner Martin Scha­per provi­ded legal advice to SellerX in connec­tion with the debt finan­cing in the seed finan­cing round.

“Acqui­ring and growing Amazon stores is certainly one of the hottest busi­ness models right now. Congra­tu­la­ti­ons to the entire SellerX team on this remar­kable achie­ve­ment. “, says Martin Schaper.

SellerX is a VC-funded startup that buys and builds out Amazon stores. With its growing and diver­si­fied port­fo­lio of FBA (Fulfill­ment by Amazon) sellers, SellerX aims to further opti­mize and grow its acqui­red busi­nes­ses to estab­lish sustainable consu­mer brands in the home, garden and pet supply cate­go­ries. The Berlin-based company was foun­ded in 2020 by Phil­ipp Trie­bel and Malte Horeyseck and curr­ently employs around 25 people, accord­ing to the company.

Consul­tant SellerX: SMP
Dr. Martin Scha­per, Partner
Dr. Martyna Sabat, Associate
Matthias Kres­ser, Senior Associate

About SMP
SMP is a specia­list tax and commer­cial law firm opera­ting in the core areas of corpo­rate, funds, liti­ga­tion, tax and tran­sac­tions. SMP attor­neys and tax advi­sors repre­sent a wide variety of clients. These include emer­ging tech­no­logy compa­nies and family-run medium-sized enter­pri­ses as well as corpo­ra­ti­ons and private equity/venture capi­tal funds. Since its foun­da­tion in 2017, SMP has become one of the leading addres­ses for venture capi­tal, private equity and fund struc­tu­ring in Germany. The firm and its part­ners are natio­nally and inter­na­tio­nally ranked by JUVE, Best Lawy­ers, Legal 500, Focus, and Cham­bers and Part­ners. Today, SMP employs over 50 expe­ri­en­ced lawy­ers and tax advi­sors in three offices in Berlin, Hamburg and Colo­gne.

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