Munich — SKW Schwarz has advi­sed the Dutch Azer­ion Group N.V. on the acqui­si­tion of Munich-based Vlyby Digi­tal GmbH. The acqui­si­tion was comple­ted at the end of Q3 2022.

Azer­ion will pay appro­xi­m­ately half of the purchase price in cash (combi­na­tion of upfront and defer­red payment) and in the form of Azer­ion common shares; 785,540 treasury shares will be trans­fer­red to the selling shareholders.

Azer­ion is a publicly traded tech­no­logy and data company head­quar­te­red in Amster­dam. Foun­ded in 2014, Azer­ion serves publishers, adver­ti­sers and game deve­lo­pers around the world with tech­no­logy solu­ti­ons to auto­mate the buying and selling of digi­tal adver­ti­sing, among other things.

Vlyby enables website opera­tors, online market­ers and digi­tal publishers to simplify and self-manage their Program­ma­tic Video Adver­ti­sing proces­ses across all devices. From its Munich base, the company serves leading German digi­tal market­ers such as United Inter­net Media, Burda Commu­nity Network, Burda­For­ward and Funke Medi­en­gruppe, among others.

SKW Schwarz had alre­ady advi­sed Azer­ion on the acqui­si­tion of Hamburg-based games deve­lo­per Whow Games in 2021.

Advi­sor to Azer­ion Group N.V.: SKW Schwarz, Munich
Dr. Sebas­tian Graf von Wall­witz, LL.M. (Lead, Corporate/M&A), Nick Nieder­ber­ger (Asso­ciate, Corporate/M&A), Raluca Calin (Project Management)