Landshut/Munich — As part of a scheduled internal Series A2 financing round, digital distribution specialist Leadtributor receives a high six-figure sum. All previous investors participated in the financing round. These include Bayern Kapital GmbH, the Swiss BaseTech Ventures AG and the long-standing managing director of Sage Software GmbH Peter Dewald.
Munich-based startup leadtributor GmbH, maker of the software-as-a-service of the same name for indirect sales, has achieved its growth targets, enabling it to take the next step towards expansion. leadtributor GmbH has developed a “Software as a Service” (SaaS) solution of the same name for more effective sales, which is used in particular by medium-sized or large companies. In the past year, the start-up was able to win well-known customers such as Adobe, Amann Girrbach and Haufe-Lexware.
The software helps companies turn potential customers into actual buyers. With the leadtributor solution, companies distribute leads to their sales partners at the push of a button and receive regular digital feedback on the processing status. This enables marketing and sales departments to precisely calculate the so-called return on investment (ROI) of lead generation campaigns and thus determine the added value of a campaign. Information on leads is constantly updated via interfaces for customer relationship management (CRM), enabling a detailed and holistic view of the customer journey.
Roman Huber, Managing Director of Bayern Kapital, says: “Since our investment about a year ago, leadtributor GmbH has developed excellently. The software takes lead generation for companies to a whole new level — and thus has great market potential. The team around Katharina Blum and Philipp von der Brüggen is doing a great job and is right on target. Therefore, it was clear to us that we will participate again in a new round.”
About leadtributor GmbH
leadtributor GmbH was founded in 2015 and is based in Munich. The company develops and distributes leadtributor, the SaaS solution for lead management with sales partners. The software controls the rapid processing and monitoring of leads to sales partners. It is compatible with popular CRM systems and interfaces with marketing automation solutions. In this way, it guarantees absolute transparency of all channel activities 24 hours a day and improves coordination between marketing and sales departments.
About Bayern Kapital
Bayern Kapital GmbH, based in Landshut, was founded in 1995 as a wholly owned subsidiary of LfA Förderbank Bayern on the initiative of the Bavarian state government. As the venture capital company of the Free State of Bavaria, Bayern Kapital provides equity capital to the founders of innovative high-tech companies and young, innovative technology companies in Bavaria. Bayern Kapital currently manages eleven investment funds with an investment volume of around 325 million euros. To date, Bayern Kapital has invested around 285 million euros of equity capital in over 260 innovative technology-oriented companies from a wide range of sectors, including life sciences, software & IT, materials & new materials, nanotechnology and environmental technology. As a result, more than 5,000 jobs have been permanently created in Bavaria in sustainable companies. www.bayernkapital.de