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SellerX expands financing round to 26 million euros

Photo: f.l. the foun­ders of SellerX Phil­ipp Trie­bel and Malte Horeyseck
2. April 2021

Berlin — SMP has again advi­sed the startup SellerX in the course of a capi­tal incre­ase. The total volume of the exten­ded finan­cing round amounts to appro­xi­mately 26 million euros and comes from lead inves­tor 83North as well as exis­ting inves­tors Felix Capi­tal, Cherry Ventures and other well-known busi­ness angels. Just a few months ago, SellerX announ­ced the success­ful comple­tion of a €100 million equity and debt finan­cing led by Sili­con Valley-based VC Triple­Point Capi­tal, among others.

In the mean­time, the Berlin-based company has bought up around 20 Amazon stores and is now plan­ning to use the fresh capi­tal to further expand its opera­ting busi­ness. At least 50 more stores are to follow in the next year and a half. SellerX was compre­hen­si­vely legally advi­sed by SMP part­ner Martin Scha­per toge­ther with Martyna Sabat and Matthias Kres­ser. The team had already provi­ded legal support to the FBA buyer in the previous finan­cing at the end of 2020 and also worked closely with Tomasz Krzy­wi­cki, Gene­ral Coun­sel of SellerX, on this transaction.

About SellerX

SellerX is a VC-funded startup that buys and builds out Amazon stores. With its growing and diver­si­fied port­fo­lio of FBA (Fulfill­ment by Amazon) sellers, SellerX aims to further opti­mize and grow its acqui­red busi­nes­ses to estab­lish sustainable consu­mer brands in the home, garden and pet supply cate­go­ries. Art supplies, DIY tools, nutri­tio­nal supple­ments, beauty products, baby products and fitness tools are also part of SellerX’s diverse port­fo­lio. The Berlin-based company was foun­ded in 2020 by Phil­ipp Trie­bel and Malte Horeyseck (photo ) and says it curr­ently employs around 120 people at its sites in Germany, the UK and the US.

About SMP

SMP is a specia­list tax and commer­cial law firm opera­ting in the core areas of corpo­rate, funds, liti­ga­tion, tax and tran­sac­tions. SMP’s attor­neys and tax advi­sors repre­sent a wide variety of clients. These include emer­ging tech­no­logy compa­nies and family-run medium-sized enter­pri­ses as well as corpo­ra­ti­ons and private equity/venture capi­tal funds. Since its foun­da­tion in 2017, SMP has become one of the leading addres­ses for venture capi­tal, private equity and fund struc­tu­ring in Germany. The firm and its part­ners are natio­nally and inter­na­tio­nally ranked by JUVE, Best Lawy­ers, Legal 500, Focus, and Cham­bers and Part­ners. Today, SMP employs more than 60 expe­ri­en­ced lawy­ers, tax advi­sors and tax specia­lists in three offices in Berlin, Hamburg and Colo­gne. www.smp.law

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