Reifen Baierlacher sells to Goodyear

4. May 2020

Munich - Hübner Schlös­ser & Cie (HSCie) exclu­si­vely advi­sed the share­hol­ders of Reifen Baier­la­cher KG on the sale to the Goodyear Group. The manage­ment team, inclu­ding mana­ging part­ner Manuel Baier­la­cher, will remain with the company and, toge­ther with the new inves­tor, will conti­nue to actively drive Reifen Baierlacher’s growth stra­tegy in the future. With this tran­sac­tion, Goodyear further expands its sales and distri­bu­tion struc­ture, adds value to its products and brands and streng­thens its presence in an important key market.

Reifen Baier­la­cher will conti­nue to operate with a high degree of inde­pen­dence and flexi­bi­lity, main­tai­ning its medium-sized custo­mer and employee focus while bene­fiting from the strong brand reco­gni­tion and struc­tures of a globally active tire manu­fac­tu­rer. “This tran­sac­tion repres­ents the combi­na­tion of one of Germany’s leading tire trading compa­nies with one of the world’s best-known tire brands. The combi­na­tion with Goodyear will enable Baier­la­cher to further roll out its successful busi­ness model and posi­tion itself even more stron­gly in a conso­li­da­ting market envi­ron­ment. We are plea­sed to have advi­sed the Baier­la­cher family in the sales process,” explains Sabine Moel­ler (photo), part­ner at HSCie.

HSCie advi­sed the sellers in all steps of the sales process. The mana­ging part­ner comm­ents: “We reali­zed from the very first minute that the decis­ion to choose HSCie as our M&A advi­sor was the right one. Throug­hout the entire consul­ting period, we recei­ved extre­mely compe­tent, friendly and goal-orien­­ted support. The profes­sio­na­lism and compe­tence of our cont­act persons was impres­sive. We are glad to have chosen HSCie and thank the consul­tants involved.”

About Reifen Baierlacher
Reifen Baier­la­cher is a German tire whole­sale and retail company based in Weil­heim near Munich. Retail compri­ses the busi­ness with new repla­ce­ment tires and comple­men­tary services for end custo­mers in the Southern Germany region. Whole­sale compri­ses the Europe-wide busi­ness with repla­ce­ment tires. For more infor­ma­tion on Reifen Baier­la­cher, visit

About HSCie
Hübner Schlös­ser & Cie, is an inter­na­tio­nally active, inde­pen­dent corpo­rate finance consul­ting firm based in Munich. In recent years, HSCie has comple­ted more than 160 tran­sac­tions in various indus­tries with a total volume of more than € 17 billion. HSCie is one of the leading consul­ting firms in Germany in the segment of medium-sized transactions.

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