Munich - Hübner Schlösser & Cie (HSCie) exclusively advised the shareholders of Reifen Baierlacher KG on the sale to the Goodyear Group. The management team, including managing partner Manuel Baierlacher, will remain with the company and, together with the new investor, will continue to actively drive Reifen Baierlacher’s growth strategy in the future. With this transaction, Goodyear further expands its sales and distribution structure, adds value to its products and brands and strengthens its presence in an important key market.
Reifen Baierlacher will continue to operate with a high degree of independence and flexibility, maintaining its medium-sized customer and employee focus while benefiting from the strong brand recognition and structures of a globally active tire manufacturer. “This transaction represents the combination of one of Germany’s leading tire trading companies with one of the world’s best-known tire brands. The combination with Goodyear will enable Baierlacher to further roll out its successful business model and position itself even more strongly in a consolidating market environment. We are pleased to have advised the Baierlacher family in the sales process,” explains Sabine Moeller (photo), partner at HSCie.
HSCie advised the sellers in all steps of the sales process. The managing partner comments: “We realized from the very first minute that the decision to choose HSCie as our M&A advisor was the right one. Throughout the entire consulting period, we received extremely competent, friendly and goal-oriented support. The professionalism and competence of our contact persons was impressive. We are glad to have chosen HSCie and thank the consultants involved.”
About Reifen Baierlacher
Reifen Baierlacher is a German tire wholesale and retail company based in Weilheim near Munich. Retail comprises the business with new replacement tires and complementary services for end customers in the Southern Germany region. Wholesale comprises the Europe-wide business with replacement tires. For more information on Reifen Baierlacher, visit www.baierlacher.com.
Hübner Schlösser & Cie, is an internationally active, independent corporate finance consulting firm based in Munich. In recent years, HSCie has completed more than 160 transactions in various industries with a total volume of more than € 17 billion. HSCie is one of the leading consulting firms in Germany in the segment of medium-sized transactions.