If you look at ad pages of popular investment publications, there is almost no product left that does not advertise with ESG, SDG, Sustainable or Impact. This article will take a closer look at the various terms and how they work in the market. After all, not everything has Impact in it just because it says Impact on it. As a result, however, it can be noted that the great responsibility of providing capital in connection with coping with the social tasks of the coming century is being taken more and more seriously and professionally. And more and more investors can also claim an impact.