1. privacy policy and consents
2. privacy settings
3. data extract
4. dele­tion request

Privacy policy and consents

Table of contents
1. objec­tive and respon­si­ble body
2. basic infor­ma­tion on data proces­sing
3. proces­sing of perso­nal data
4. coll­ec­tion of access data
5 Cookies & Reach Measu­re­ment
6. google analy­tics
7. google re/marketing services
8. news­let­ter
9. inte­gra­tion of services and content of third parties
10. user rights and dele­tion
11. chan­ges to the privacy policy

1. objective and responsible body

This privacy policy explains the nature, scope and purpose of the proces­sing (inclu­ding coll­ec­tion, proces­sing and use, and obtai­ning consent) of perso­nal data within our online offer and the asso­cia­ted websites, func­tions and content (herein­af­ter coll­ec­tively refer­red to as “online offer” or “website”). The privacy policy applies regard­less of the domains, systems, plat­forms and devices (e.g. desk­top or mobile) used on which the online offer is executed.

The provi­der of the online offer and the entity respon­si­ble for data protec­tion is FYB FINANCIAL-YEARBOOK, Owner: Tatjana Ande­rer, Fleming­str. 42, D‑81925 Munich (herein­af­ter refer­red to as “Provi­der”, “we” or “us”). For the cont­act possi­bi­li­ties we refer to our imprint

The term “user” includes all custo­mers and visi­tors to our online offe­ring. The terms used, such as “user”, are to be unders­tood as gender-neutral.

2. basic information on data processing

We process users’ perso­nal data only in compli­ance with the rele­vant data protec­tion provi­si­ons in accordance with the prin­ci­ples of data economy and data avoid­ance. This means that the user’s data is only proces­sed with legal permis­sion, in parti­cu­lar if the data is requi­red for the provi­sion of our contrac­tual services and online services, or is requi­red by law, or if consent has been given.

We take orga­niza­tio­nal, contrac­tual and tech­ni­cal secu­rity measu­res in accordance with the state of the art to ensure that the provi­si­ons of data protec­tion laws are complied with and thus to protect the data proces­sed by us against acci­den­tal or inten­tio­nal mani­pu­la­tion, loss, destruc­tion or against access by unaut­ho­ri­zed persons.

If content, tools or other means from other provi­ders (herein­af­ter coll­ec­tively refer­red to as “Third-Party Provi­ders”) are used within the scope of this data protec­tion decla­ra­tion and their named regis­tered office is abroad, it is to be assu­med that a trans­fer of data to the count­ries of domic­ile of the Third-Party Provi­ders takes place. The trans­fer of data to third count­ries takes place either on the basis of a legal permis­sion, user consent or special contrac­tual clau­ses that guaran­tee a legally requi­red secu­rity of the data.

3. processing of personal data

The perso­nal data, in addi­tion to the uses expressly mentio­ned in this Privacy Policy, will be proces­sed for the follo­wing purpo­ses based on legal autho­riza­ti­ons or cons­ents of the users:
— The provi­sion, execu­tion, main­ten­ance, opti­miza­tion and safe­guar­ding of our services, services and user services;
— Ensu­ring effec­tive custo­mer service and tech­ni­cal support.

We trans­mit users’ data to third parties only if this is neces­sary for billing purpo­ses (e.g. to a payment service provi­der) or for other purpo­ses if these are neces­sary to fulfill our contrac­tual obli­ga­ti­ons to users (e.g. commu­ni­ca­tion of addres­ses to suppliers).

When cont­ac­ting us (via cont­act form or email), the infor­ma­tion provi­ded by the user will be stored for the purpose of proces­sing the request and in case follow-up ques­ti­ons arise.
Perso­nal data is dele­ted if it has fulfil­led its inten­ded purpose and there are no reten­tion obli­ga­ti­ons that prevent its deletion.

4. collection of access data

We coll­ect data about every access to the server on which this service is loca­ted (so-called server log files). The access data includes the name of the website acces­sed, file, date and time of access, amount of data trans­fer­red, noti­fi­ca­tion of successful access, brow­ser type and version, the user’s opera­ting system, refer­rer URL (the previously visi­ted page), IP address and the reques­t­ing provider.

We use the log data without attri­bu­tion to the person of the user or other profil­ing in accordance with the legal provi­si­ons only for statis­ti­cal analy­sis for the purpose of opera­tion, secu­rity and opti­miza­tion of our online offer. Howe­ver, we reserve the right to subse­quently review the log data if there is a justi­fied suspi­cion of unlawful use based on concrete indications.

5 Cookies & Reach Measurement

Cookies are pieces of infor­ma­tion that are trans­mit­ted from our web server or third-party web servers to users’ web brow­sers, where they are stored for later retrie­val. Users are infor­med about the use of cookies in the context of pseud­ony­mous reach measu­re­ment as part of this privacy policy.

The view­ing of this online offer is also possi­ble under exclu­sion of cookies. If users do not want cookies to be stored on their compu­ter, they are asked to disable the corre­spon­ding option in the system settings of their brow­ser. Stored cookies can be dele­ted in the system settings of the brow­ser. The exclu­sion of cookies can lead to func­tional rest­ric­tions of this online offer.

It is possi­ble to manage many online ad cookies from compa­nies through the US site or the EU site

6. google analytics

We use Google Analy­tics, a web analy­tics service provi­ded by Google, Inc. (“Google”). Google uses cookies. The infor­ma­tion gene­ra­ted by the cookie about the use of the online offer by the user is usually trans­mit­ted to a Google server in the USA and stored there.

Google will use this infor­ma­tion on our behalf for the purpose of evalua­ting your use of our website, compi­ling reports on website acti­vity for website opera­tors and provi­ding other services rela­ting to website acti­vity and inter­net usage. Ther­eby, pseud­ony­mous usage profiles of the users can be crea­ted from the proces­sed data.

We use Google Analy­tics only with IP anony­miza­tion enab­led. This means that the IP address of the user is shor­tened by Google within member states of the Euro­pean Union or in other contrac­ting states of the Agree­ment on the Euro­pean Econo­mic Area. Only in excep­tio­nal cases is the full IP address trans­mit­ted to a Google server in the USA and shor­tened there.

The IP address trans­mit­ted by the user’s brow­ser is not merged with other data from Google. Users can prevent the storage of cookies by setting their brow­ser soft­ware accor­din­gly; users can also prevent the coll­ec­tion of the data gene­ra­ted by the cookie and rela­ted to their use of the online offer to Google as well as the proces­sing of this data by Google by down­loa­ding and instal­ling the brow­ser plugin available under the follo­wing link:

For more infor­ma­tion about Google’s use of data for adver­ti­sing purpo­ses, setting opti­ons and opt-out opti­ons, please visit Google’s website: (“Data use by Google when you use our part­ners’ websites or apps”), (“Data Use for Adver­ti­sing Purpo­ses”), (“manage infor­ma­tion that Google uses to serve ads to you”) and (“Deter­mine what ads Google shows you”).

7. google re/marketing services

We use the marke­ting and remar­ke­ting services (in short “Google marke­ting services”) of Google Inc, 1600 Amphi­theatre Park­way, Moun­tain View, CA 94043, USA, (“Google”).

Google’s marke­ting services allow us to display adver­ti­se­ments for and on our website in a more targe­ted manner to present users only with ads that poten­ti­ally match their inte­rests. If, for exam­ple, users are shown ads for products they were inte­res­ted in on other websites, this is refer­red to as “remar­ke­ting”. For these purpo­ses, when our website and other websites on which Google marke­ting services are active are called up, a code is directly execu­ted by Google and so-called (re)marketing tags (invi­si­ble graphics or code, also refer­red to as “web beacons”) are inte­gra­ted into the website. With their help, an indi­vi­dual cookie, i.e. a small file, is stored on the user’s device (compa­ra­ble tech­no­lo­gies can also be used instead of cookies). The cookies can be set by various domains, inclu­ding,,,, or This file records which web pages the user has visi­ted, which content the user is inte­res­ted in and which offers the user has clicked on, as well as tech­ni­cal infor­ma­tion about the brow­ser and opera­ting system, refer­ring web pages, time of visit and other infor­ma­tion about the use of the online offer. The IP address of the user is also recor­ded, wher­eby we inform you within the scope of Google Analy­tics that the IP address is shor­tened within member states of the Euro­pean Union or in other contrac­ting states of the Agree­ment on the Euro­pean Econo­mic Area and only in excep­tio­nal cases is trans­fer­red in full to a Google server in the USA and shor­tened there. The IP address is not merged with user data within other Google offe­rings. This above infor­ma­tion may also be combi­ned with such infor­ma­tion from other sources. When the user subse­quently visits other websites, they can be shown ads tail­o­red to their interests.

User data is proces­sed pseud­ony­mously as part of Google’s marke­ting services. I.e. Google does not store and process e.g. the name or email address of the users, but proces­ses the rele­vant data cookie-rela­ted within pseud­ony­mous user profiles. I.e. from Google’s point of view, the ads are not mana­ged and displayed for a speci­fi­cally iden­ti­fied person, but for the cookie holder, regard­less of who this cookie holder is. This does not apply if a user has expressly allo­wed Google to process the data without this pseud­ony­miza­tion. The infor­ma­tion coll­ec­ted by “Double­Click” about users is trans­mit­ted to Google and stored on Google’s servers in the USA.

The Google marke­ting services we use include the online adver­ti­sing program “Google AdWords”. In the case of Google AdWords, each AdWords custo­mer recei­ves a diffe­rent “conver­sion cookie”. Cookies can ther­e­fore not be tracked through the websites of AdWords custo­mers. The infor­ma­tion obtai­ned with the help of the cookie is used to create conver­sion statis­tics for AdWords custo­mers who have opted for conver­sion track­ing. AdWords custo­mers learn the total number of users who clicked on their ad and were redi­rec­ted to a page tagged with a conver­sion track­ing tag. Howe­ver, they do not receive any infor­ma­tion with which users can be perso­nally identified.

We inte­grate third-party adver­ti­se­ments based on the Google marke­ting service “Double­Click”. Double­Click uses cookies to enable Google and its part­ner websites to serve ads based on users’ visits to this website or other websites on the Internet.

We also inte­grate third-party adver­ti­se­ments based on the Google marke­ting service “AdSense”. AdSense uses cookies to enable Google and its part­ner sites to serve ads based on users’ visits to this site or other sites on the Internet.

Another Google marke­ting service used by us is the “Google Tag Mana­ger”, with the help of which further Google analy­sis and marke­ting services can be inte­gra­ted into our website (e.g. “AdWords”, “Double­Click” or “Google Analytics”).

For more infor­ma­tion about Google’s use of data for marke­ting purpo­ses, please visit the over­view page:, Google’s privacy policy is available at

If you wish to object to the coll­ec­tion by Google marke­ting services, you can use the settings and opt-out opti­ons provi­ded by Google:


8. newsletter

The follo­wing infor­ma­tion explains the contents of our news­let­ter as well as the regis­tra­tion, dispatch and statis­ti­cal evalua­tion proce­du­res and your rights of objec­tion. By subscrib­ing to our news­let­ter, you agree to receive it and to the proce­du­res described.

News­let­ter content: We send news­let­ters, e‑mails and other elec­tro­nic noti­fi­ca­ti­ons with promo­tio­nal infor­ma­tion (herein­af­ter “news­let­ter”) only with the consent of the reci­pi­ents or a legal permis­sion. Inso­far as the contents of the news­let­ter are speci­fi­cally descri­bed in the course of regis­tra­tion, they are decisive for the consent of the user. In addi­tion, our news­let­ters contain the follo­wing infor­ma­tion: our products, offers, promo­ti­ons and our company.

Double-Opt-In and logging: The regis­tra­tion for our news­let­ter takes place in a so-called double-opt-in process. I.e. after regis­tra­tion you will receive an email asking you to confirm your regis­tra­tion. This confir­ma­tion is neces­sary so that no one can log in with foreign e‑mail addres­ses. Subscrip­ti­ons to the news­let­ter are logged in order to be able to prove the subscrip­tion process in accordance with legal requi­re­ments. This includes the storage of the login and confir­ma­tion time, as well as the IP address. Like­wise, chan­ges to your data stored with the ship­ping service provi­der are logged.

Dispatch service provi­der: The dispatch of the news­let­ter is carried out by “FYB FINANCIAL-YEARBOOK CRM” (herein­af­ter refer­red to as “dispatch service provider”).

The e‑mail addres­ses of our news­let­ter reci­pi­ents, as well as their other data descri­bed in the context of these notes, are stored on the servers of the dispatch service provi­der. The ship­ping service provi­der uses this infor­ma­tion to send and evaluate the news­let­ter on our behalf. Further­more, accor­ding to its own infor­ma­tion, the dispatch service provi­der may use this data to opti­mize or improve its own services, e.g. for the tech­ni­cal opti­miza­tion of the dispatch and the presen­ta­tion of the news­let­ters or for econo­mic purpo­ses to deter­mine from which count­ries the reci­pi­ents come. Howe­ver, the dispatch service provi­der does not use the data of our news­let­ter reci­pi­ents to write to them itself or to pass them on to third parties.

Regis­tra­tion data: To sign up for the news­let­ter, it is suffi­ci­ent to provide your e‑mail address.

Statis­ti­cal coll­ec­tion and analy­ses — The news­let­ters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrie­ved from the server of the dispatch service provi­der when the news­let­ter is opened. In the course of this retrie­val, tech­ni­cal infor­ma­tion, such as infor­ma­tion about the brow­ser and your system, as well as your IP address and the time of the retrie­val are coll­ec­ted. This infor­ma­tion is used for the tech­ni­cal impro­ve­ment of the services based on the tech­ni­cal data or the target groups and their reading beha­vior based on their retrie­val loca­ti­ons (which can be deter­mi­ned with the help of the IP address) or the access times. Statis­ti­cal surveys also include deter­mi­ning whether news­let­ters are opened, when they are opened, and which links are clicked. For tech­ni­cal reasons, this infor­ma­tion can be assi­gned to indi­vi­dual news­let­ter reci­pi­ents. Howe­ver, it is neither our inten­tion nor that of the ship­ping service provi­der to moni­tor indi­vi­dual users. The evalua­tions serve us much more to reco­gnize the reading habits of our users and to adapt our content to them or to send diffe­rent content accor­ding to the inte­rests of our users.

Cancellation/Revocation — You can cancel the receipt of our news­let­ter at any time, i.e. revoke your cons­ents. At the same time, your consent to its dispatch by the dispatch service provi­der and the statis­ti­cal analy­ses will expire. A sepa­rate revo­ca­tion of the dispatch by the dispatch service provi­der or the statis­ti­cal evalua­tion is unfort­u­na­tely not possi­ble. You will find a link to cancel the news­let­ter at the end of each newsletter.

9. integration of services and content of third parties

It may happen that content or services from third-party provi­ders, such as city maps or fonts from other websites, are inte­gra­ted within our online offer. The inte­gra­tion of content from third-party provi­ders always requi­res that the third-party provi­ders perceive the IP address of the users, since without the IP address they would not be able to send the content to the users’ brow­ser. The IP address is thus requi­red for the display of this content. Further­more, the provi­ders of the third-party content may set their own cookies and process the users’ data for their own purpo­ses. In doing so, usage profiles of the users can be crea­ted from the proces­sed data. We will use this content in a data-saving and data-avoi­ding manner as far as possi­ble and select relia­ble third-party provi­ders with regard to data security.

The follo­wing presen­ta­tion provi­des an over­view of third-party provi­ders and their content, along with links to their data protec­tion decla­ra­ti­ons, which contain further infor­ma­tion on the proces­sing of data and, in part alre­ady mentio­ned here, opt-out options:

- Exter­nal fonts from Google, Inc, (“Google Fonts”). The inte­gra­tion of Google Fonts is done by a server call at Google (usually in the USA). Privacy Policy:, Opt-Out:

- Maps of the service “Google Maps” of the third-party provi­der Google Inc., 1600 Amphi­theatre Park­way, Moun­tain View, CA 94043, USA. Privacy policy:, Opt-Out:

- Videos from the “YouTube” plat­form of the third-party provi­der Google Inc, 1600 Amphi­theatre Park­way, Moun­tain View, CA 94043, USA. Privacy policy:, Opt-Out:

10. users’ rights and deletion of data

Users have the right, upon request and free of charge, to obtain infor­ma­tion about the perso­nal data we have stored about them.
In addi­tion, users have the right to correct inac­cu­rate data, revoke consent, block and delete their perso­nal data, as well as the right to file a complaint with the compe­tent super­vi­sory autho­rity in the event that unlawful data proces­sing is suspected.

The data stored by us will be dele­ted as soon as they are no longer requi­red for their inten­ded purpose and the dele­tion does not conflict with any statu­tory reten­tion obligations.

11. changes to the privacy policy

We reserve the right to change the privacy policy in order to adapt it to chan­ged legal situa­tions, or in the event of chan­ges to the service as well as data proces­sing. Howe­ver, this only applies with regard to decla­ra­ti­ons on data proces­sing. Inso­far as user cons­ents are requi­red or compon­ents of the data protec­tion decla­ra­tion contain provi­si­ons of the contrac­tual rela­ti­onship with the users, the chan­ges shall only be made with the consent of the users.
Users are reques­ted to inform them­sel­ves regu­larly about the content of the privacy policy.

Status: 15.05.2018 10:09

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