Poseidon sells greatcontent to MAIRDUMONT media group

16. Febru­ary 2018

Düssel­dorf — ARQIS advi­sed Posei­don GmbH on the sale of great­con­tent AG to the MAIRDUMONT media group. A private family of inves­tors is behind Posei­don GmbH. The parties have agreed not to disc­lose the purchase price.

Berlin-based great­con­tent AG has been on the market since 2011 with an online plat­form that offers compa­nies access to profes­sio­nal authors for marke­ting and SEO content and has since become one of the market leaders in Europe. Custo­mers include online fashion retailer Zalando, car rental company Sixt, C&A and Kayak.

“After a phase of conti­nuous growth, now is the right time to trans­fer great­con­tent into a larger corpo­rate struc­ture. We are looking forward to further expan­ding our offe­ring in the future toge­ther with an estab­lished stra­te­gic part­ner like MAIRDUMONT,” explains Daniel Förs­ter­mann, member of the board of great­con­tent AG. Mr. Förs­ter­mann will conti­nue to manage the busi­ness after the change of ownership.

MAIRDUMONT is the leading company for tourist infor­ma­tion in Europe. The offe­ring covers the entire media spec­trum of print, online and mobile. More than 10 media compa­nies world­wide belong to the MAIRDUMONT Group.

Advi­sors to Posei­don GmbH: ARQIS Rechts­an­wälte (Düssel­dorf)
Dr. Lars Laeger (M&A, lead); Johan­nes Landry (Commer­cial); Asso­cia­tes: Thomas Chwa­lek (Corporate/M&A), Dr. Markus Schwip­per (Labor Law), Dr. Phil­ipp Maier (IP; both Munich)

ARQIS is an inde­pen­dent busi­ness law firm opera­ting in Germany and Japan. The firm was foun­ded in 2006 at its current offices in Düssel­dorf, Munich and Tokyo. Around 45 lawy­ers advise dome­stic and foreign compa­nies at the highest level on the core issues of German and Japa­nese busi­ness law. The focus is on M&A, corpo­rate law, private equity, venture capi­tal, employ­ment law, private clients as well as intellec­tual property and liti­ga­tion. For more infor­ma­tion, visit

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