Poseidon sells greatcontent to MAIRDUMONT media group
Düsseldorf — ARQIS advised Poseidon GmbH on the sale of greatcontent AG to the MAIRDUMONT media group. A private family of investors is behind Poseidon GmbH. The parties have agreed not to disclose the purchase price.
Berlin-based greatcontent AG has been on the market since 2011 with an online platform that offers companies access to professional authors for marketing and SEO content and has since become one of the market leaders in Europe. Customers include online fashion retailer Zalando, car rental company Sixt, C&A and Kayak.
“After a phase of continuous growth, now is the right time to transfer greatcontent into a larger corporate structure. We are looking forward to further expanding our offering in the future together with an established strategic partner like MAIRDUMONT,” explains Daniel Förstermann, member of the board of greatcontent AG. Mr. Förstermann will continue to manage the business after the change of ownership.
MAIRDUMONT is the leading company for tourist information in Europe. The offering covers the entire media spectrum of print, online and mobile. More than 10 media companies worldwide belong to the MAIRDUMONT Group.
Advisors to Poseidon GmbH: ARQIS Rechtsanwälte (Düsseldorf)
Dr. Lars Laeger (M&A, lead); Johannes Landry (Commercial); Associates: Thomas Chwalek (Corporate/M&A), Dr. Markus Schwipper (Labor Law), Dr. Philipp Maier (IP; both Munich)
ARQIS is an independent business law firm operating in Germany and Japan. The firm was founded in 2006 at its current offices in Düsseldorf, Munich and Tokyo. Around 45 lawyers advise domestic and foreign companies at the highest level on the core issues of German and Japanese business law. The focus is on M&A, corporate law, private equity, venture capital, employment law, private clients as well as intellectual property and litigation. For more information, visit www.arqis.com.