Paragon Partners — new growth partner of BALDUR-Garten

BALDUR is the leading German direct sales plat­form for garden plants. Based in Bens­heim, the company opera­tes a fully inte­gra­ted e‑commerce model with its own state-of-the-art warehousing, effi­ci­ent logi­stics, relia­ble custo­mer service and crea­tive content produc­tion. At its peak, BALDUR employs over 500 highly moti­va­ted staff at its Bens­heim site. The product range includes over 1,500 items — from outdoor and indoor plants to flower bulbs, seeds, ferti­li­zers and garden access­ories — with a special focus on rari­ties and bota­ni­cal novelties. 

More than one million custo­mers a year place their trust in BALDUR — the online market leader for plants in German-spea­king count­ries. The combi­na­tion of exclu­sive product selec­tion, excel­lent quality and relia­ble deli­very makes BALDUR the top address for hobby garden­ers and plant lovers. 

“We are deligh­ted to have found a long-term orien­ted part­ner in Para­gon Part­ners who reco­gni­zes the poten­tial of BALDUR, shares the values of our company and our employees and supports us in imple­men­ting our growth stra­tegy,” says Bernd Koch, Mana­ging Part­ner of BALDUR. “It was parti­cu­larly important to me to find a part­ner who shares our holi­stic approach and our passion for garden products.” 

“With our invest­ment in BALDUR-Garten, we are inves­t­ing in a digi­tally orien­ted medium-sized company with an excel­lent market posi­tion,” says Marco Atto­lini, Senior Part­ner at Para­gon Part­ners. “BALDUR is the clear number 1 in the online plant trade in the DACH region — in a market that will conti­nue to bene­fit from incre­asing online pene­tra­tion.” Chris­tian Bettin­ger, Part­ner at Para­gon, adds: “We are looking forward to working with the expe­ri­en­ced manage­ment team around Mr. Koch, Ms. Berge and Mr. Matthes and to shaping the next chap­ter of BALDUR toge­ther. Para­gon will actively support BALDUR as a spar­ring part­ner and inves­tor in the imple­men­ta­tion of the growth stra­tegy, espe­ci­ally in the further pan-Euro­­pean expan­sion and dedi­ca­ted acquisitions.” 

About BALDUR-Garten

BALDUR is a digi­tal direct sales plat­form for garden plants and garden supplies based in Bens­heim. The company supplies over 1 million custo­mers in the DACH region and Bene­lux every year with a wide range of more than 1,500 products. BALDUR products are available at www.baldur-garten.de

About Para­gon

Para­gon is an owner-mana­­ged, private group of compa­nies that has been invol­ved with medium-sized compa­nies in German-spea­king count­ries since it was foun­ded in 2004. Para­gon works closely with its port­fo­lio compa­nies to ensure sustainable growth and improve opera­tio­nal proces­ses. The Para­gon port­fo­lio spans various sectors and curr­ently compri­ses 13 compa­nies. Para­gon has alre­ady supported a large number of e‑commerce compa­nies in their orga­nic and inor­ga­nic growth. Para­gon is based in Munich and curr­ently mana­ges over €2.4 billion of equity. Further infor­ma­tion about the company can be found at www.paragon.de.