Ommax makes Sunday Natural digitally fit for investor CVC

Photo: Products from Sunday Natu­ral © Sunday Natural
17. Janu­ary 2024

Berlin / Munich — Sunday Natu­ral, a leading brand for high-quality vitamins, mine­rals and nutri­tio­nal supple­ments, has secu­red an invest­ment from CVC Fund VIII. The part­ner­ship aims to support the scaling and inter­na­tio­nal reach of the company. The foun­der of Sunday Natu­ral, Jörg Schwei­kart, will conti­nue to play a central role in the stra­te­gic deve­lo­p­ment of the company and will remain signi­fi­cantly invol­ved in the company.

OMMAX supported Sunday Natu­ral with an expan­sion stra­tegy and the subse­quent crea­tion of a commer­cial fact­book to prepare for the entry of the inves­tor CVC. — With two million custo­mers in German-spea­king countries,Sunday Natu­ral gene­ra­ted a profit of almost twelve million euros in 2021 and is esti­ma­ted to have a valua­tion of 700 million euros. Most recently, the well-known inves­tor CVC also inves­ted in the company.

Speci­fi­cally, a compre­hen­sive stra­tegy project was laun­ched to improve the under­stan­ding of market dyna­mics and key play­ers in various key regi­ons (14+) with the aim of asses­sing the oppor­tu­ni­ties for inter­na­tio­na­liza­tion and chan­nel expan­sion. Combi­ned with a digi­tal and commer­cial compe­ti­tive bench­mar­king analy­sis, the OMMAX results helped the company derive key impli­ca­ti­ons for its go-to-market stra­tegy and formed the basis of a commer­cial fact­book for poten­tial buyers.

Dr. Stefan Sambol, Part­ner and Co-Foun­­der at OMMAX, comm­ents: “We are impres­sed by the great digi­tal execu­tion of Sunday Natural’s stra­tegy and its ability to reac­ti­vate its loyal custo­mer base. ”

About Sunday Natural

Sunday Natu­ral is a leading D2C brand for premium nutri­tio­nal supple­ments that is charac­te­ri­zed by high quality and a wide range of products and focu­ses on sustaina­bi­lity and trans­pa­rency. The company pursues a multi-chan­­nel approach with a focus on direct-to-consu­­mer (D2C) sales via its website and the use of its network of thera­pists. Sunday Natu­ral was foun­ded in Berlin in 2013 and has quickly deve­lo­ped into one of the largest premium nutri­tio­nal supple­ment brands in Europe with more than 1,0,000 products in the areas of nutri­tio­nal supple­ments, vitamins, teas, super­foods and cosmetics.

The company sells its products to over one million loyal custo­mers per year via its D2C online plat­form, gene­ra­ting sales of around EUR 100 million in 2022. This strong custo­mer affi­nity and loyalty is a testa­ment to Sunday Natural’s commit­ment to quality and has resul­ted in the brand being truly loved by its commu­nity.

About Ommax — Anyone can become a digi­tal market leader

We are a fast-growing digi­tal stra­tegy consul­tancy specia­li­zing in tran­sac­tion advi­sory, stra­tegy and end-to-end execu­tion of digi­tal initia­ti­ves. Our vision is to build digi­tal leaders world­wide to drive inno­va­tion and acce­le­rate digi­tal growth and profi­ta­bi­lity. Over the last 12 years, we have execu­ted more than 300 M&A tran­sac­tions with a tran­sac­tion value of more than EUR 18 billion and more than 2,000 inter­na­tio­nal value crea­tion projects across various indus­tries for leading private equity firms in the areas of busi­ness stra­tegy, digi­tal opera­tio­nal excel­lence, advan­ced data stra­tegy, analy­tics, tech­no­logy and auto­ma­tion. As a pioneer in holi­stic data-driven stra­tegy consul­ting and end-to-end imple­men­ta­tion, we are the leading consul­ting firm in the global private equity space, deve­lo­ping and imple­men­ting best-in-class digi­tal stra­te­gies and value crea­tion.

Consul­tant Sunday Natu­ral: Houli­han Lokey

Advi­sor CVC: Rothschild

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