NORD Holding subsidiary all inclusive Fitness acquires FIT STAR
Hanover — The fitness studio groups all inclusive Fitness and FIT STAR will be joining forces in future. The planned merger of the two chains in fall 2025 — subject to antitrust approval — will create one of the largest fitness providers in Germany and the largest in Bavaria.
all inclusive fitness with a focus on expansion
With the acquisition, the NORD Holding subsidiary all inclusive Fitness is expanding its network by 20 additional studios and increasing Group turnover by around EUR 40 million. The number of locations grows to 160, the membership base to around 610,000 and the number of employees to around 2,750. The declared goal of becoming the leading provider in the Premium Value segment in the medium term and operating 250 clubs with over one million members nationwide by 2028 is thus a decisive step closer.
“This merger is a milestone for our vision of providing people at every stage of life with access to high-quality fitness while continuing to grow as a company,” says Stephan Schulan, CEO of all inclusive Fitness. “We are not only expanding our network, but also creating new training offers and inspiring community experiences.”
Reliability for members
For the approximately 140,000 members of FIT STAR, everything will remain the same for the time being: Prices, opening hours, teams, training offers and the Ladies Areas will remain unchanged. At the same time, they will benefit from an expanded portfolio in future — including innovative formats such as Hyrox, functional training and community events. The integration of the FIT STAR brand is planned by the second quarter of 2026. From then on, all studios will be managed under the joint all inclusive Fitness brand. Until then, the existing clubs will continue to operate under the FIT STAR name.
“It is important to us that our members can rely on continuity — with a breath of fresh air in the offering at the same time,” emphasizes Andreas Bauer, former Managing Director and founder of FIT STAR. “We are actively supporting the transition and are delighted that we will be operating together under the umbrella of all inclusive Fitness in the future.”
Maximilian Frey, Moritz Stolp and Niklas Thoma accompanied the transaction on behalf of NORD Holding.
About all inclusive Fitness
all inclusive Fitness is one of the leading providers in the premium value segment in Germany. The group was formed in 2020 from the merger of Jumpers Fitness and all inclusive Fitness. In 2025, all studios were brought together under the unified all inclusive Fitness brand to create a strong market presence. With 160 studios and around 610,000 members, all inclusive Fitness is now primarily represented in southern and western Germany. More than 2,750 employees ensure that members not only benefit from state-of-the-art equipment at central locations, but also experience a familiar and pleasant training atmosphere. — www.ai-fitness.de
About NORD Holding
With over 50 years of history and assets under management of € 4.0 billion, NORD Holding is one of the leading private equity and asset management companies in Germany. The focus is on the business areas of direct investments and fund investments.
The focus of the direct business is on the structuring and financing of corporate succession models, the acquisition of group parts/subsidiaries and the expansion financing of medium-sized companies. In contrast to most other financial investors, who only manage time-limited funds, NORD Holding acts as a so-called “evergreen fund” with no time limit and invests from its own balance sheet. The company is currently involved in over 13 companies in Germany and other German-speaking countries.
The Fund Investments division targets the micro and small cap segment of SME-oriented private equity funds in Europe. The focus here is on primary, secondary and co-investments. NORD Holding focuses strongly on buyout managers newly established on the market, operational investment strategies and also regularly acts as an anchor investor. — www.nordholding.de