My Media Group acquires majority stake in Berlin-based Peak Ace
Paris/ Berlin — My Media Group, the market-leading independent consulting and media agency group from France, has acquired a 51 percent stake in Peak Ace AG. With more than 20 languages in-house, Peak Ace is Germany’s leading independent performance marketing agency.
The investment in Peak Ace is a significant strategic step in My Media Group’s internationalization strategy. It enables the Group to implement high-performance campaigns and strategies for its customers on a global scale, thus opening up new markets and scaling internationally. With its performance marketing expertise, Peak Ace complements the group’s five companies, each of which offers its own unique digital marketing solutions:
My Media (direct response TV agency), Eggs (creative agency), Search Foresight (SEO agency), GeoVista (local media agency), RoiK (direct response TV agency).
Bastian Grimm, CEO and Director Organic Search at Peak Ace: “We are very excited to now be a part of My Media Group, a team of extremely talented entrepreneurs we hold in high regard, who have succeeded in building an outstanding group of companies. We all share a great passion for delivering the best possible results for our customers — in line with our own guiding principle: Delivering Performance! It’s great to have a partner with the same ambitions who appreciates the value of a progressive culture like ours. We look forward to our future together and are committed to taking Peak Ace to the next level through our partnership.”
Peak Ace AG, founded in 2007, is an internationally active performance marketing agency headquartered in Berlin. More than 110 employees from over 20 nations realize campaigns on a native-speaker level. With its technology-driven approach, Peak Ace AG offers flexible, data-based solutions for all relevant performance marketing channels from a single source. In this way, the agency enables its clients to use marketing spend more efficiently to operate more profitably overall.
Peak Ace’s core business is performance marketing, which includes paid advertising (PPC), organic search (SEO) and content marketing, as well as conversion rate optimization and digital analytics. Their innovative strategies and campaigns have been awarded the European Search Award several times, including for the best SEO campaign. In addition, Peak Ace not only won the “Best Use of Data” category at the Drum Search Awards, but also received the prestigious, cross-category “Grand Prix” for its exceptional performance. Peak Ace’s customers include internationally renowned brands such as Airbnb, SEPHORA, TÜV Süd, Schülerhilfe, the OTTO Group and A&O Hotels and Hostels.
About My Media Group
My Media Group is a media company responsible for more than 1 billion euros of media budget annually for its more than 500 customers. A leader in the development of media strategies aimed directly at customer acquisition, the company is primarily active in e‑commerce. It can boast a market share of more than 40% among pure players and references such as Trivago, Groupon, Just Eat or Vistaprint.
With 130 employees, My Media Group has successively implemented several acquisitions, within which Mediatop, Geo Vista, Libre et Change, Synodiance and Pygmalion Media have been successfully integrated. In just a few years, My Media Group has become a major reference in its market. To accelerate this development in France and internationally, it is relying on a strategy based on both organic growth opportunities and an ambitious external growth strategy.