ALTERNATIVE FINANCING FORMS
FOR ENTREPRENEURS AND INVESTORS

News

Lennertz & Co. leads financing round for brillen.de

22. Septem­ber 2022

Hamburg — A private equity fund initia­ted by Hamburg-based family office Lennertz & Co. is acqui­ring a mino­rity stake in Super­Vista AG, which opera­tes in Germany under the “brillen.de” brand. Lennertz & Co. and some of SuperVista’s foun­ders and employees are parti­ci­pa­ting in the current finan­cing round in the double-digit million range.

With its unique digi­tal concept, the Bran­­den­­burg-based company combi­nes the cost effi­ci­ency of an online provi­der with the necessary custo­mer service of tradi­tio­nal opti­ci­ans’ stores. This enab­les the part­ner opti­ci­ans in the network to hold their own against the compe­ti­tion from the large opti­cal chain stores and online-only providers.

The Super­Vista concept is based on a close inte­gra­tion of online and offline, which builds on strong custo­mer acqui­si­tion through online marke­ting with the grea­test possi­ble digi­ta­liz­a­tion, star­ting with the offer of glas­ses, through their produc­tion to the hando­ver to the custo­mer on site. Inter­me­di­ary costs are elimi­na­ted enti­rely. Mean­while, the network of part­ner opti­ci­ans covers 7 coun­tries with more than 1,700 stores inclu­ding the company’s own stores. The turno­ver of the Super­Vista Group was recently over EUR 200 million and conti­nues to grow in contrast to the industry.

“The Super­Vista busi­ness model is proof of how disrup­tion works in an indus­try, in this case in fruit­ful colla­bo­ra­tion with the many part­ner opti­ci­ans on the ground,” says Phil­ipp Lennertz, mana­ging part­ner of Lennertz & Co. “We are plea­sed to again have the oppor­tu­nity to parti­ci­pate in this great growth story in the current round of funding.” Lennertz & Co. had already held a stake in Super­Vista AG in an earlier phase and had sold its shares to the US invest­ment firm TCV, SuperVista’s current anchor inves­tor, in 2016.

Matthias Kamp­pe­ter, foun­der of brillen.de: “Our unique busi­ness model and posi­tio­ning as a discoun­ter in the ophthal­mic optics indus­try has proven to be a success­ful concept for diffe­ren­tia­ting oursel­ves from the major compe­ti­tors for 10 years now. The current capi­tal incre­ase enab­les us to further expand our network of part­ner opti­ci­ans and our own stores throughout Europe.”

About Lennertz & Co.

As an entre­pre­neu­rial and owner-mana­­ged family office, Lennertz & Co. is exclu­si­vely focu­sed on the success of its clients’ invest­ments. The invest­ment recom­men­da­ti­ons are in line with the perso­nal prefe­rence of the clients. They bene­fit from the inde­pen­dence of Lennertz & Co. and the exclu­si­vity of the invest­ment opportunities.

Lennertz & Co. also has a large number of autho­riz­a­tion certi­fi­ca­tes from the German Federal Finan­cial Super­vi­sory Autho­rity (BaFin) and is thus subject to nume­rous quali­ta­tive and quan­ti­ta­tive requi­re­ments of both BaFin and the Deut­sche Bundesbank.
Lennertz & Co. shares its clients’ demand for fast, profound and secure decisi­ons. In order to thoroughly examine the emer­ging oppor­tu­nities in the venture and growth capi­tal, private equity and block­chain segments for its clients, Lennertz & Co. has a compe­tent team at its dispo­sal that can look back on deca­des of expe­ri­ence. In addi­tion, the advi­sory board consists of renow­ned indus­try, venture capi­tal and private equity experts such as Prof. Dr. Hein­rich von Pierer, Prof. Dr. Klaus Wuche­rer, Stefan Theis, Daniel Thung, Daniel Milleg and Florian Heinemann.

About brillen.de

brillen.de is the German brand of the inter­na­tio­nal omnich­an­nel company Super­Vista AG, which is known for the produc­tion and sale of progres­sive and single vision glas­ses in high quality at low prices. The company star­ted in Germany in 2012 with 12 employees, a few part­ner opti­ci­ans and sales of less than EUR 1 million. Today, more than 1,300 company-owned employees work for the hybrid opti­cian in more than 1,700 affi­lia­ted or company-owned opti­cal stores in curr­ently seven coun­tries with sales of more than EUR 200 million (2021). The largest markets are Spain and Italy, ahead of Poland and the United Kingdom.

Subscribe newsletter

Here you can read about the latest transactions, IPOs, private equity deals and venture capital investments, who has raised a new fund, how Buy & Build activities are going.

Get in touch

Contact us!
fyb [at] fyb.de