HEUKING advises GIATA on the acquisition of Smartseer

Colo­gne — GIATA, a port­fo­lio company of ODEWALD KMU, acqui­res the AI company Smart­seer GmbH. GIATA was advi­sed by HEUKING on this transaction. 

GIATA is a leading travel tech­no­logy company specia­li­zing in the manage­ment and distri­bu­tion of travel offers and hotel content. With a modu­larly desi­gned product range, GIATA offers custo­mi­zed complete solu­ti­ons that ensure the highest precis­ion in the allo­ca­tion of hotel infor­ma­tion. This is achie­ved through the use of state-of-the-art AI tech­no­lo­gies, digi­tal finger­prin­ting and careful manual post-proces­­sing. Its custo­mers include almost all inter­na­tio­nally renow­ned online travel agen­cies, tour opera­tors, hotel chains and global search engi­nes from over 70 count­ries. With its inno­va­tive tech­no­logy and exten­sive exper­tise, GIATA makes a signi­fi­cant contri­bu­tion to opti­mi­zing sales proces­ses in the travel industry. 

Smart­seer offers an AI-supported solu­tion for the auto­ma­ted crea­tion of booking offers speci­fi­cally for the travel indus­try. The inno­va­tive AI tool analy­ses user beha­viour, in parti­cu­lar click beha­viour, in real time and anony­mously, enab­ling the perso­na­li­zed gene­ra­tion of offers for bookers. SMART­SEER’s custo­mers include well-known provi­ders in the travel agency sector. 

Consul­tant GIATA: HEUKING

Dr. Pär Johans­son (lead, Corporate/M&A),
Dr. Verena Hoene, LL.M. (Univer­sity of Washing­ton), (IP, Media & Technology),
Dr. Sascha Sche­wiola (Employ­ment Law),
Svea Kunz (IP, Media & Technology),
Julien Krause,
Chiara Diek­mann (both Corporate/M&A),
Lena Kurth, LL.M. (Stel­len­bosch Univer­sity), (IP, Media & Tech­no­logy), all Cologne