HANNOVER Finanz and ARCUS Capital acquire majority stake in Löwenstark Group
Hanover/ Munich — Together with ARCUS Capital from Munich, the HANNOVER Finanz Group acquires a majority stake in the Löwenstark Group. Together, the investors will hold more than 75 percent of the shares in the leading online marketing service provider from Braunschweig. In the strategic partnership with company founder Marian Wurm — who remains significantly involved — and the management team around Löwenstark CEO Hartmut Deiwick, growth is to be further expanded and long-term succession planning is to be arranged. The parties have agreed not to disclose the purchase price.
“Investments in companies with a focus on digitization are now a significant part of our portfolio. With Löwenstark, we have been able to convince another online company to join us. We see a lot of potential in the Braunschweig-based agency group, which is one of the leading online marketing service providers in the D‑A‑CH region. The partnership with ARCUS, an investment company with experience in the online industry, is also an asset for our network,” says the HANNOVER Finanz Board Spokesman Goetz HertzEichenrode (photo) on the now completed investment in the Löwenstark Group.
With investments in a wide variety of software, e‑commerce or digitization specialists, such as Corporate Planning AG, Media Concept GmbH or the Markenfilm agency, equity partner HANNOVER Finanz has a wealth of experience in the marketing and digital industries. “Löwenstark offers its customers a truly holistic approach to consulting and solutions that is unparalleled, especially in the SME segment. In addition, we see strong growth potential due to positive market drivers and highly automated business processes. We look forward to working with HANNOVER Finanz and the management to support the company on its successful course in the coming years and to set the course for further growth,” says Stefan Eishold, CEO of ARCUS, about the investment in the Löwenstark Group.
Marian Wurm, founder of Löwenstark: “In ARCUS and HANNOVER Finanz, we have found the right partners for Löwenstark’s strategic development. With their extensive industry and management experience and numerous contacts in the German SME sector, they will actively support us in our next growth steps.”
Advisor to the deal team of HANNOVER Finanz:
Ebner Stolz GmbH & Co. KG (Financial and Tax Due Diligence)
eccelerate GmbH (Commercial Due Diligence)
KPMG Law Rechtsanwaltsgesellschaft mbH (Legal Due Diligence)
Gütt Olk Feldhaus Partnerschaft von Rechtsanwälten mbB (financing).
Advisor Löwenstark Digital GmbH: Norton Rose Fulbright
Lead Partner Dr. Philipp Grzimek (M&A/Private Equity, Partner, Munich).
He was supported by partners Tino Duttiné (tax law), Dr. Christoph Ritzer (data protection law and IT law) and Dr. Andrea Spellerberg (banking law). Counsel Claudia Posluschny (employment law) and Oliver Paasch (banking law), Senior Associates Jan-Peter Heise (M&A) and Julia Gallinger (tax law) as well as Associate Olivia Reinke (employment law) were also involved.
MONTIS Corporate Finance acted as M&A advisor to Löwenstark.
www.loewenstark.com With over 5,000 customer projects for 19 years, Löwenstark Digital Group GmbH is one of the most experienced and successful digital service providers for online marketing in the DACH region. More than 150 employees are active at ten locations in all disciplines of online marketing for national and international customers along the maxim “thorough analysis, consistent optimization and sustainable success”. The focus is on holistic solutions in the areas of performance marketing (search engine optimization, search engine marketing, marketplace marketing), brand marketing (reputation management, social media, affiliate and e‑mail marketing), and web development (CMS, store systems and usability optimization). The customer base includes more than 500 national and international
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