HANNOVER Finanz and ARCUS Capital acquire majority stake in Löwenstark Group

Photo: Goetz HertzEi­chen­rode, Spokes­man of the Execu­tive Board of the HANNOVER Finanz Group
4. May 2021

Hanover/ Munich — Toge­ther with ARCUS Capi­tal from Munich, the HANNOVER Finanz Group acqui­res a majo­rity stake in the Löwen­stark Group. Toge­ther, the inves­tors will hold more than 75 percent of the shares in the leading online marke­ting service provi­der from Braun­schweig. In the stra­te­gic part­ners­hip with company foun­der Marian Wurm — who remains signi­fi­cantly invol­ved — and the manage­ment team around Löwen­stark CEO Hart­mut Deiwick, growth is to be further expan­ded and long-term succes­sion plan­ning is to be arran­ged. The parties have agreed not to disc­lose the purchase price.

“Invest­ments in compa­nies with a focus on digi­tiz­a­tion are now a signi­fi­cant part of our port­fo­lio. With Löwen­stark, we have been able to convince anot­her online company to join us. We see a lot of poten­tial in the Braun­­­schweig-based agency group, which is one of the leading online marke­ting service provi­ders in the D‑A‑CH region. The part­ners­hip with ARCUS, an invest­ment company with expe­ri­ence in the online indus­try, is also an asset for our network,” says the HANNOVER Finanz Board Spokes­man Goetz HertzEi­chen­rode (photo) on the now comple­ted invest­ment in the Löwen­stark Group.

With invest­ments in a wide variety of soft­ware, e‑commerce or digi­tiz­a­tion specia­lists, such as Corpo­rate Plan­ning AG, Media Concept GmbH or the Marken­film agency, equity part­ner HANNOVER Finanz has a wealth of expe­ri­ence in the marke­ting and digi­tal indus­tries. “Löwen­stark offers its custo­mers a truly holistic approach to consul­ting and solu­ti­ons that is unpar­al­leled, espe­cially in the SME segment. In addi­tion, we see strong growth poten­tial due to posi­tive market drivers and highly auto­ma­ted busi­ness proces­ses. We look forward to working with HANNOVER Finanz and the manage­ment to support the company on its success­ful course in the coming years and to set the course for further growth,” says Stefan Eishold, CEO of ARCUS, about the invest­ment in the Löwen­stark Group.

Marian Wurm, foun­der of Löwen­stark: “In ARCUS and HANNOVER Finanz, we have found the right part­ners for Löwenstark’s stra­te­gic deve­lo­p­ment. With their exten­sive indus­try and manage­ment expe­ri­ence and nume­rous conta­cts in the German SME sector, they will actively support us in our next growth steps.”

Advi­sor to the deal team of HANNOVER Finanz:

Ebner Stolz GmbH & Co. KG (Finan­cial and Tax Due Diligence)
ecce­le­rate GmbH (Commer­cial Due Diligence)
KPMG Law Rechts­an­walts­ge­sell­schaft mbH (Legal Due Diligence)
Gütt Olk Feld­haus Part­ner­schaft von Rechts­an­wäl­ten mbB (finan­cing).

Advi­sor Löwen­stark Digi­tal GmbH: Norton Rose Fulbright

Lead Part­ner Dr. Phil­ipp Grzimek (M&A/Private Equity, Part­ner, Munich).
He was suppor­ted by part­ners Tino Duttiné (tax law), Dr. Chris­toph Ritzer (data protec­tion law and IT law) and Dr. Andrea Spel­ler­berg (banking law). Coun­sel Clau­dia Poslu­schny (employ­ment law) and Oliver Paasch (banking law), Senior Asso­cia­tes Jan-Peter Heise (M&A) and Julia Gallin­ger (tax law) as well as Asso­ciate Olivia Reinke (employ­ment law) were also involved.

MONTIS Corpo­rate Finance acted as M&A advi­sor to Löwenstark.

About Löwen­stark With over 5,000 custo­mer projects for 19 years, Löwen­stark Digi­tal Group GmbH is one of the most expe­ri­en­ced and success­ful digi­tal service provi­ders for online marke­ting in the DACH region. More than 150 employees are active at ten loca­ti­ons in all disci­pli­nes of online marke­ting for natio­nal and inter­na­tio­nal custo­mers along the maxim “thorough analy­sis, consis­tent opti­miz­a­tion and sustainable success”. The focus is on holistic solu­ti­ons in the areas of perfor­mance marke­ting (search engine opti­miz­a­tion, search engine marke­ting, market­place marke­ting), brand marke­ting (repu­ta­tion manage­ment, social media, affi­liate and e‑mail marke­ting), and web deve­lo­p­ment (CMS, store systems and usabi­lity opti­miz­a­tion). The custo­mer base inclu­des more than 500 natio­nal and international

About Norton Rose Fulbright

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