Growth financing with 7Life at eCAPITAL investment Prolupin

Cate­gory: Venture Capi­tal
17. May 2018

Grim­men, Germany — Prolu­pin, the inno­va­tive plant protein company based in Grim­men, Germany, announ­ces a double-digit million growth finan­cing round. Since the Made with Luve brand ente­red the market, the company has doubled its sales every year. With this funding, Prolu­pin will be able to address the mass market to grow further. The lead inves­tor in this round is 7Life GmbH, a subsi­diary of the ProSiebenSat.1 Group, one of the most successful inde­pen­dent media groups in Europe. Other inves­tors in this round include PESCH, the invest­ment vehicle of a German single family office with orig­ins in the fast moving consu­mer good sector, as well as the alre­ady parti­ci­pa­ting inves­tors eCAPI­TAL, Munich Venture Part­ners and Tate & Lyle Ventures. The equity portion of this first closing will be supple­men­ted by debt capi­tal and subsi­dies to expand produc­tion capacity.

The 7Life invest­ment brings a broad mix of media resour­ces to Prolu­pin, which will be used to promote the Made with Luve brand of pure plant-based, dairy-free yogurt, milk, ice cream and cream cheese products to the Euro­pean market.

Malte Stampe, CEO of Prolu­pin, commen­ted, “The addi­tion of 7Life and PESCH to our team will allow us to acce­le­rate the growth of the Made with Luve brand. The TV support we will be able to leverage over the next few years will put the Made with Luve brand at the center of atten­tion for consu­mers seeking a healthy and sustainable lifestyle.”

Reiner Küster, Chair­man of the Advi­sory Board said, “We are plea­sed to welcome 7Life and PESCH and the exper­tise they bring. This invest­ment from indus­try experts confirms Prolupin’s poten­tial to become a major player in the plant-based food sector.”

Bernd Arkenau, Part­ner at eCAPI­TAL AG, notes, “This finan­cing round is the next important step for the further deve­lo­p­ment of Prolu­pin. In addi­tion to the possi­bi­li­ties to further inten­sify marke­ting, produc­tion, supply chain and R&D can also be greatly expanded.”

Juer­gen Reichle, CEO of 7Life GmbH added, “We are exci­ted about the poten­tial of the Made with Luve brand to become a pioneer in the field of healthy, plant-based foods and believe our media resour­ces will help posi­tion the family of brands in the minds of consumers.”

About Prolu­pin
Prolu­pin GmbH is a spin-off of the Fraun­ho­fer Insti­tute for Process Engi­nee­ring and Pack­a­ging (IVV) in Munich with in-depth, scien­ti­fic exper­tise and a patent-protec­­ted process to produce protein isola­tes from lupins. The company produ­ces and distri­bu­tes a range of pure plant-based, dairy-free alter­na­ti­ves to yogurts, milk, ice cream and cheese to meet the growing demand for tasty, plant-based foods for health-conscious and sustainable consu­mers. For more infor­ma­tion, please cont­act Malte Stampe, CEO at [email protected]

About 7Life
7Life GmbH is a subsi­diary of ProSie­ben­Sat. 1 Group, which has its focus on coope­ra­tion with consu­mer busi­nesses. The ProSie­ben­Sat. 1 Group is one of the most successful free media compa­nies in Europe, with a strong lead in the TV and digi­tal markets. In 2017, the German media group increased its sales to over four billion euros. For more infor­ma­tion, visit

PESCH is an invest­ment vehicle of a single German family office. The origin goes back to a market-leading, German consu­mer brand in the FMCG sector, which is still opera­ted by the family.

About Munich Venture Partners
Munich Venture Part­ners (MVP) is one of the largest German high-tech venture capi­tal specia­lists based in Munich. As an inde­pen­dent venture fund, MVP focu­ses on invest­ments in cutting-edge startup compa­nies with trans­for­ma­tive tech­no­lo­gies that will funda­men­tally change exis­ting value chains. The invest­ment focus is in Europe and on a selec­tive basis beyond. Rele­vant sectors included: IoT, mobi­lity, energy, advan­ced mate­ri­als, AI and robo­tics. MVP was foun­ded in 2005 and is partly funded by the Euro­pean Union and its Compe­ti­ti­ve­ness and Inno­va­tion Frame­work Programme (CIP). Learn more:

About Tate & Lyle Ventures
Tate & Lyle Ventures is a venture capi­tal fund focu­sed on the food tech­no­logy sector. This is inde­pen­dent of Tate & Lyle, the food ingre­di­ents company. The fund focu­ses invest­ments in high-growth food science and food tech­no­logy compa­nies to help consu­mers stay healthy. For more infor­ma­tion, please cont­act Simon Barnes, mana­ging part­ner, at.
[email protected]

eCAPI­TAL AG, based in Müns­ter, is a capi­tal manage­ment company for alter­na­tive invest­ment funds (AIF) accor­ding to the EuVECA regu­la­tion. The company is one of the leading venture capi­tal inves­tors in Germany and has been actively support­ing inno­va­tive entre­pre­neurs in promi­sing indus­tries since 1999. The focus is on fast-growing compa­nies in the Soft­ware / IT, Indus­try 4.0, Clean­tech and New Mate­ri­als segments. eCAPI­TAL curr­ently mana­ges six funds with a subscrip­tion capi­tal of over 220 million euros. Further infor­ma­tion

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