Finexx: Acquisition of Feelgood Shop by BioneXX Holding
Stuttgart / Venlo — The Stuttgart investment company Finexx continues to implement the platform strategy for the BioneXX Holding continues: As part of a succession plan, the Group, with the support of its majority shareholder Finexx, has acquired the company Feelgood Shop based in Venlo, the Netherlands, was acquired. Guido Gmeiner remains Managing Director at the e‑commerce platform specializing in natural and organic food supplements. The sellers of the wholly owned shares are private investors.
Feelgood Shop B.V. was the first online store (www.feelgood-shop.com) for natural nutrients in the German-speaking countries when it was founded in 2003 and is now one of the leading suppliers of high-quality, certified organic food supplements and vital substances there. The product range mainly comprises quality products on a natural basis — including vitamins, minerals, superfoods, vital substance concentrates, anti-aging and diet products, as well as sports nutrition such as muscle-building products. With around 20 employees, Feelgood Shop is growing steadily.
“We are pleased to have continued to successfully execute our buy-and-build strategy in the nutritional supplements space and to have been able to support BioneXX in this important acquisition,” said Finexx CEO Matthias Heining. “The market for health-conscious, organic-oriented nutrition is booming, and the excellently positioned Feelgood Shop will give BioneXX a new boost in growth, especially in online sales.” The investment company Finexx, which supports medium-sized companies in their growth with capital, know-how and an extensive network, has built up a leading platform for certified organic and organic food supplements in Europe under the umbrella of BioneXX Holding in recent years. The basis for this was the majority shareholding in the renowned GSE Vertrieb Biologische Nahrungsergänzungs- und Heilmittel GmbH and naturity Vertriebsgesellschaft mbH at the end of 2018. In the meantime, the former L’Oréal-LOGOCOS brand FITNE Health Care and JUVENTA Healthcare also belong to the group.
The new partnership with Feelgood Shop is intended to strengthen product development in the BioneXX Group, bundle purchasing and logistics competencies, and expand online sales capacities. Total sales at BioneXX are expected to be around 20 million euros in 2020. For Feelgood Shop, the focus is on leveraging previously untapped sales potential in additional European markets, while meeting the steadily growing demand for health-maintaining and health-promoting products with an even broader and bio-focused product portfolio.
A CMS team led by lead partners Dr. Hendrik Hirsch and Dr. Heike Wagner provided comprehensive legal advice to the shareholders of Feelgood Shop on the structuring, negotiation and tax structuring of the transaction.
Finexx GmbH Unternehmensbeteiligungen, based in Stuttgart, is a consulting company founded in 2013 that specializes in established medium-sized companies. Typical fields of activity are growth investment and acquisition financing as well as the support of changes in the shareholder structure and succession planning. Finexx invests long-term funds (equity capital of between 5 and 50 million euros), mainly in the form of majority shareholdings, in companies from the German-speaking region, including insurance companies and pension funds. These have sales of EUR 10 million or more, a qualified management team, and can demonstrate sustainable earnings power and cash flow based on a successful business model.
The team has many years of industrial and management experience as well as profound know-how in the investment sector — both are brought to bear for the successful further development of companies and in the associated change processes. Finexx supports management by providing active commercial and technical advice without interfering with day-to-day operations, as well as a cross-industry network.