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Emma — The Sleep Company sells shares to the Haniel Group

16. April 2020

Colo­gne — Emma — The Sleep Company has sold shares to the Haniel Group. All exis­ting inves­tors sold their shares to Haniel as part of the tran­sac­tion. The tran­sac­tion did not include a finan­cing round, as Emma is profi­ta­ble and growing on its own. The two foun­ders Manuel Müller (left: photo: Moritz Reich) and Dr. Dennis Schmoltzi will remain share­hol­ders in the company with 24.95 percent each and will conti­nue to drive the inter­na­tio­nal expan­sion as well as the acqui­si­tion of further market shares of Emma toge­ther with Haniel as active co-CEOs. The parties have agreed not to disc­lose the purchase price or further details of the contrac­tual arran­ge­ments. The tran­sac­tion is subject to appro­val by the rele­vant anti­trust authorities.

With a team led by Dr. Oliver Bött­cher and Kris­tina Schnei­der from the Colo­gne office, Heuking Kühn Lüer Wojtek advi­sed the share­hol­ders of Emma — The Sleep Company (Bett­zeit GmbH) on the tran­sac­tion with Haniel.

Emma — The Sleep Company was foun­ded in 2013 and in just six years has grown from an online plat­form for mattres­ses and sleep systems to an inter­na­tio­nally opera­ting sleep tech provi­der that is one of Europe’s fastest growing compa­nies. The popu­lar direct-to-consu­­mer brand Emma is avail­able in 21 coun­tries around the globe and has already estab­lis­hed itself as the leading bed-in-a-box provi­der in the constantly growing market for sleep-rela­­ted products in many Euro­pean coun­tries. The rapid growth is reali­zed by a team that now consists of 350 people and is charac­te­ri­zed by product inno­va­tions, the rapid imple­men­ta­tion of ideas and indi­vi­dua­li­zed stra­te­gies for each market. Other factors in the company’s success include a high level of concen­tra­tion on tech­­no­­logy-suppor­­ted proces­ses and a parti­cu­lar focus on rese­arch and the conti­nuous further deve­lo­p­ment of products.

Advi­sors to Emma — The Sleep Company (Bett­zeit GmbH): Heuking Kühn Lüer Wojtek
Dr. Oliver Bött­cher, Kris­tina Schnei­der, LL.M. (Photo)Laura Rilin­ger (all Corpo­rate), Markus Schmül­ling (Labor Law), all Cologne;
Fabian G. Gaffron (Tax Law), Hamburg
Beatrice Stange, LL.M. (anti­trust law), Düsseldorf

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