EMBRACE from Bertelsmann Investments takes over milch & zucker
Munich/ Hamburg — OMMAX advised EMBRACE of Bertelsmann Investments on the acquisition of milch & zucker, a leading HR tech and service provider in Germany, which offers an applicant tracking system (the BeeSite Recruiting Edition), agency services (employer branding & recruitment marketing) and its own job board (Jobstairs.de).
OMMAX carried out a commercial, product-related, technical and AI due diligence. This comprehensive analysis included an examination of milch & zucker’s unique business model, market dynamics and competitive landscape, as well as an assessment of the company’s technical and product-related capabilities. In addition, the impact of AI on the market and the company’s readiness for AI were assessed.
The company operates in a market that is driven by fundamental trends, such as the challenges of attracting top talent, the growing importance of skills-based recruiting and the increasing automation of HR processes. In this context, the company is characterized by a first-class Applicant Tracking System (APS). The ability to support large mid-sized companies and corporations in the critical phase of recruitment has earned the company a strong fan base of highly satisfied clients and their outstanding loyalty.
The AI readiness assessment has shown that a dedicated team has developed and integrated mature AI use cases into the software product suite, such as the automatic generation of conversion-optimized job descriptions that further increase productivity in clients’ HR functions. Targeted investments have led to the development of new functions that are on the roadmap and are to be integrated into the BeeSite software suite in the future.
Ana Fernandez-Mühl, Vice President Synergies & Collaboration at EMBRACE, emphasizes: “milch & zucker perfectly complements EMBRACE’s existing portfolio, both in terms of technology and consulting as well as in terms of customers. Together, we develop innovative solutions for the recruiting challenges of the future, which are increasingly driven by technology and require a high level of consulting expertise. We would like to thank the OMMAX team for their professional work during the acquisition process. We felt that we were in good hands thanks to the well-founded analyses and the critical but constructive view of the OMMAX team. We look forward to continuing the good cooperation in the implementation phase.”
Max Kneissl, Partner at OMMAX, emphasizes: “milch & zucker has impressed us with its immense customer loyalty, particularly in relation to the Beesite recruiting platform. With the AI functionalities developed and a dedicated team, the company shows a high level of readiness to exploit the immense opportunities that AI offers in terms of efficiency gains for the increasingly important HR function. We congratulate Bertelsmann Investments and the management team of milch & zucker on their new partnership.”